Technical SEO
Site audits, crawlability, Core Web Vitals, and technical foundations.
5 articles
How to Fix Duplicate Content Issues on Your Website
Duplicate content SEO issues are quieter than a manual penalty but just as damaging. This guide walks you through what actually counts as duplicate content, how to diagnose it, and the specific fixes that move the needle.
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The Complete Technical SEO Handbook: August 2025 Edition
This is the technical SEO reference you bookmark and come back to. Updated for August 2025, this guide covers every foundational and advanced technical discipline — from crawl budget to JavaScript rendering to log file analysis — with the depth that actually moves rankings.
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Core Web Vitals in 2025: What Actually Affects Your Rankings
Core Web Vitals aren't going away — but a lot of what gets written about them is either outdated or overcomplicated. Here's what Google actually weighs in 2025, explained in plain English, with real fixes you can action today.
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Schema Markup 101: What It Is and How to Add It to Your Site
Schema markup is one of those technical SEO wins that looks intimidating on the surface but pays off fast once you understand the basics. This guide breaks down what it is, which types actually matter, and how to add and validate it without breaking a sweat.
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How to Do a Technical SEO Audit in 2025: A Step-by-Step Checklist
A technical SEO audit tells you whether search engines can actually find and understand your site — before content or backlinks even matter. This step-by-step checklist walks you through crawlability, indexation, page speed, mobile usability, structured data, and internal linking. Start here.
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