Technical SEO
Site audits, crawlability, Core Web Vitals, and technical foundations.
3 articles
Core Web Vitals in 2025: What Actually Affects Your Rankings
Core Web Vitals aren't going away — but a lot of what gets written about them is either outdated or overcomplicated. Here's what Google actually weighs in 2025, explained in plain English, with real fixes you can action today.
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Schema Markup 101: What It Is and How to Add It to Your Site
Schema markup is one of those technical SEO wins that looks intimidating on the surface but pays off fast once you understand the basics. This guide breaks down what it is, which types actually matter, and how to add and validate it without breaking a sweat.
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How to Do a Technical SEO Audit in 2025: A Step-by-Step Checklist
A technical SEO audit tells you whether search engines can actually find and understand your site — before content or backlinks even matter. This step-by-step checklist walks you through crawlability, indexation, page speed, mobile usability, structured data, and internal linking. Start here.
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