When Should You Fire Your SEO Agency?
Slow results don't always mean your SEO agency is failing you. But some signs absolutely do. Here's how to tell the difference, exit cleanly, and protect your rankings during the switch.
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UK Orders Google to Share Its Search Algorithm: What SEOs Need to Know
The UK's Competition and Markets Authority ordered Google to share how its search results are ranked and enable data portability to third parties. That headline leads a busy week in search that also included Bing Webmaster Tools AI reporting upgrades, Google's guidance on LLMS.txt files, and more.
Read MoreHow to Check If Your Website Appears in ChatGPT Product Recommendations
ChatGPT now recommends products and brands directly. Here is how to check if your website appears in ChatGPT product recommendations and shopping results, and how to start showing up.
Read MoreHow to Check If Your Site Appears in AI Search (and How to Show Up)
AI search is where a growing share of buyers start. Here is how to check if your site appears in AI search — Google AI Overviews, AI Mode, ChatGPT Search, and Perplexity — and how to start showing up.
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Why Asking ChatGPT for SEO Advice Often Gives You Outdated Answers
ChatGPT can write a brief, brainstorm keywords, and explain concepts in plain English. But ask it for SEO strategy and you might get advice that stopped working years ago. Here's why that happens and what to do instead.
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Best Generative Engine Optimization (GEO) Tools in 2026
AI search is rewriting where buyers find you. These are the best generative engine optimization tools in 2026 — ranked by what actually matters: engines covered, prompt tracking, content execution, and technical AI-readiness.
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Two-Thirds of Americans Think AI Is Moving Too Fast
A new Pew Research poll finds nearly half of Americans now use AI chatbots, but two-thirds think the technology is advancing too quickly. ChatGPT usage has doubled since 2023, yet only 16 percent of respondents believe AI will have a positive impact on society.
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What 100 Client-Submitted AI Audits Taught Us About LLM SEO Tools
Clients started showing up with AI-generated SEO audits. After reviewing more than a hundred of them, clear patterns emerged — and most of them weren't good. Here's what these tools consistently get wrong, and what a real audit actually needs.
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Why Your Brand Shows Up in ChatGPT but Not Perplexity (or Gemini)
Getting cited in ChatGPT doesn't guarantee you'll show up in Perplexity, Gemini, or Claude. Each AI engine pulls from a different pipeline, weights authority differently, and crawls the web on its own schedule. Here's how to diagnose the gaps and fix them.
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Google Confirms LLMS.txt Files Have Zero SEO Impact
Google updated its documentation on June 16, 2026, to clarify that LLMS.txt files do nothing for your search rankings — and that HTML remains the only standard that matters for SEO. Here's what happened and what you should do about it.
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Profound Alternatives: 7 AI Visibility Platforms Compared (2026)
Profound is the name everyone keeps dropping when AI visibility comes up. But enterprise depth and agency workflow are two very different things. Here's an honest look at who Profound is built for and which alternatives might actually fit your situation better.
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AI Visibility Metrics: How to Actually Measure Your GEO Performance
Most brands doing GEO work have no idea if it's working. This guide breaks down the AI visibility metrics that matter — citation rate, share of voice, source position, and sentiment — and shows you how to actually track them.
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