HARO / Connectively.
Learn what HARO / Connectively means in modern search and SEO.
A media platform connecting journalists seeking expert sources with brands and professionals looking to earn press mentions and editorial backlinks.
HARO (Help A Reporter Out), now rebranded as Connectively, is a platform where journalists and bloggers post requests for expert sources, and brands or professionals respond with quotes and insights. When a response is selected and published, the brand typically receives a credit and often a backlink from a high-authority publication—making HARO a high-ROI link building and digital PR tactic.
How HARO Link Building Works
Journalists post queries organised by category (Business, Technology, Health, Lifestyle). Subscribers receive three daily email digests of current queries. Brands identify relevant queries, craft concise, expert responses, and submit within the often short deadline (frequently 24–48 hours). Response quality, relevance, and speed of submission determine whether a quote is used.
HARO Effectiveness and Alternatives
HARO responses that win placements typically come from recognisable industry experts, are highly specific, cite data or personal experience, and answer the journalist's exact question without over-pitching. Alternatives to HARO include Qwoted, SourceBottle, Terkel, and directly pitching journalists via Twitter or LinkedIn. Many agencies now supplement HARO with proactive digital PR outreach for higher-authority placements.
Ready to close the loop?
See every term in action
Aergos tracks your AI and organic visibility across every channel, in one platform.
Not ready to talk? Audit your site free →