Knowledge Graph.
Learn what Knowledge Graph means in modern search and SEO.
A structured database of entities and their relationships that search engines use to understand and connect real-world concepts.
A Knowledge Graph is a network of entities—people, places, organisations, products, concepts—and the semantic relationships between them, stored in a structured database. Google's Knowledge Graph, launched in 2012, connects over 500 billion facts about 5 billion entities, enabling Google to understand that 'Apple' the company is related to 'Tim Cook', 'iPhone', 'Cupertino', and 'macOS'.
Knowledge Graph and SEO
The Knowledge Graph powers Knowledge Panels, featured snippets, and entity understanding across Google Search. When your brand, product, or key personnel have entries in the Knowledge Graph—verified through Wikipedia, structured data, and authoritative third-party mentions—it signals credibility and can improve brand SERP appearance. Entity optimisation, ensuring Google correctly understands your brand's identity and relationships, is a growing SEO discipline.
Articles about Knowledge Graph
Read more on the Aergos blog.
What Is Entity SEO and Why Does It Matter for Your Rankings?
Google doesn't just read your keywords anymore — it recognizes people, places, brands, and concepts as distinct entities. Entity SEO is how you make sure Google knows exactly who you are and why you're trustworthy. Here's what that means for your rankings.
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Why Your Brand Shows Up in ChatGPT but Not Perplexity (or Gemini)
Getting cited in ChatGPT doesn't guarantee you'll show up in Perplexity, Gemini, or Claude. Each AI engine pulls from a different pipeline, weights authority differently, and crawls the web on its own schedule. Here's how to diagnose the gaps and fix them.
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GEO for Local and Service-Area Businesses: Getting Cited in AI Answers
AI engines are answering 'best plumber near me' and 'top HVAC company in Austin' without sending users to a search results page. Here's how local and service-area businesses can earn those citations through Generative Engine Optimization.
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How to Get Your Brand Cited in ChatGPT: A Practical 2026 Playbook
Getting ranked on Google and getting cited in ChatGPT are two different games. This playbook breaks down the exact GEO moves that put your brand inside ChatGPT's answers — not just near them.
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What Is Generative Engine Optimization (GEO)? The Complete 2026 Guide
SEO gets you ranked. GEO gets you cited. Generative engine optimization is the discipline of making your content retrievable and trustworthy enough for AI engines to quote you directly. This guide covers how it works, why it's different from SEO and AEO, and exactly how to start.
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The 2026 Guide to Ranking in Both SEO and AI Search
Search has split into three disciplines — SEO for rankings, AEO for answer boxes, and GEO for getting cited by AI engines like ChatGPT, Perplexity, and Gemini. This is the 2026 master guide to winning all three without running three separate playbooks. If you bookmark one resource this year, make it this one.
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