LinkedIn SEO.
Learn what LinkedIn SEO means in modern search and SEO.
Optimising LinkedIn profiles, pages, and content to rank in LinkedIn's internal search and in Google's organic results for branded queries.
LinkedIn SEO covers two distinct channels: optimising within LinkedIn's own search algorithm (for profile and company page discoverability among LinkedIn members) and optimising LinkedIn content so it ranks in Google search results—where LinkedIn articles, profiles, and company pages often appear for branded and professional queries.
LinkedIn Internal Search Optimisation
LinkedIn's algorithm prioritises keyword-rich headlines, 'About' sections, job titles, and skill endorsements. For company pages, the 'About' tagline and specialities field carry significant weight. Publishing long-form LinkedIn articles builds topical relevance and generates crawlable, indexable content that Google can surface.
LinkedIn for B2B Authority Building
For B2B brands, consistent LinkedIn publishing—thought leadership articles, case studies, data-driven posts—builds E-E-A-T signals through profile authority and brand search volume. A strong LinkedIn presence also contributes to Knowledge Panel population for executives and brands.
Articles about LinkedIn SEO
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Getting ranked on Google and getting cited in ChatGPT are two different games. This playbook breaks down the exact GEO moves that put your brand inside ChatGPT's answers — not just near them.
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What Is RAG, and Why It Decides Whether AI Recommends Your Brand
AI tools like ChatGPT and Perplexity don't just guess your brand's name — they retrieve it. RAG retrieval augmented generation is the engine behind those citations, and if your content isn't structured to be found, you're invisible. Here's what marketers need to understand.
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Google Publishes Official Guide to Optimizing for AI Search Features
Google Search Central published a new guide on May 15, 2026, to help SEOs, developers, and site owners optimize for generative AI features in Google Search. Posted by John Mueller, the resource covers content quality, local and shopping signals, AI agent guidance, and why core SEO still matters.
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