Podcast SEO.
Learn what Podcast SEO means in modern search and SEO.
Optimising podcast episodes and show pages to rank in podcast directories, Google Search, and AI-powered audio discovery platforms.
Podcast SEO is the practice of optimising podcast content — show name, episode titles, descriptions, transcripts, and associated web pages — to improve discoverability in podcast platforms (Apple Podcasts, Spotify), Google Search, and AI-driven content discovery tools. As podcasting matures, the competition for listener attention makes systematic SEO increasingly valuable.
Episode Title Optimisation
Episode titles are the primary indexed field in podcast directories. Titles should lead with the high-value keyword or topic rather than the show name or episode number. 'Ep 47: SEO in 2025' is weak; 'AI Overviews Are Changing SEO: What Agencies Need to Know' targets a specific searcher intent and improves click-through rate.
Transcripts as SEO Content
Full episode transcripts published on the show website create indexable text content that Google can rank for long-tail queries. Transcripts also enable in-episode quotable moments to be shared as text on social, improving content leverage from each episode.
Google Podcast Discovery
Google indexes podcast content via the podcast RSS feed and can surface individual episodes in Google Search with a listen-now button. Google's algorithms increasingly understand audio content. A properly configured RSS feed with complete metadata (title, description, GUID, publish date) is the technical foundation for Google podcast indexing.
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