Reputation Management.

Online reputation management (ORM) is the practice of monitoring, shaping, and protecting how a brand or individual is perceived across digital channels—search results, review platforms, social media, news coverage, forums, and third-party sites. Effective ORM ensures that when someone searches for your brand, they encounter positive, accurate, and credible information.

Reputation Management and SEO

ORM and SEO are closely related: the content that ranks on page one of branded search results IS the brand's reputation for most prospects. ORM often uses SEO techniques to promote positive content (company blog, awards pages, case studies, employee profiles) above negative content in branded SERPs. Creating and optimising more positive content typically outranks suppression attempts aimed at pushing negative content down.

Proactive vs. Reactive ORM

Proactive ORM builds a strong positive digital presence before problems arise: creating authoritative branded content across multiple domains (company site, G2 profile, LinkedIn, GitHub, etc.); earning positive reviews consistently; building a Wikipedia page; maintaining active and professional social media profiles; and earning coverage in respected publications. Reactive ORM responds to crises, negative reviews, or false information after they appear—which is harder and slower than maintaining a strong proactive foundation.