The operator's playbooks for ranking in Google and AI search
Deep, practical guides on SEO, GEO, AEO, AI visibility, and the agency workflows behind them — written by operators and grounded in what actually moves rankings across our customer base, updated for 2026. Read in order, or jump to whatever's on your desk this week.
Generative Engine Optimization: the complete guide
How to earn citations inside Google AI Overviews, ChatGPT Search, Gemini, Perplexity, Claude, and Copilot — without abandoning what already works for SEO.
The modern SEO guide for 2026 (and what AI changes)
What still matters, what has shifted, and how to run an SEO programme that compounds — even as AI engines rewrite half the search experience.
Answer Engine Optimization (AEO): the complete guide
How to become the answer — in featured snippets, People Also Ask, voice assistants, and the AI engines that answer questions before anyone sees a list of links.
GEO vs SEO: different jobs, same engine
A side-by-side look at how the two disciplines differ, where they overlap, and why running them together is the only strategy that compounds.
AI SEO: the complete guide
AI SEO has two meanings — AI doing your SEO work and being visible to AI engines. The complete guide to running both halves as one program.
Google AI Overviews: the complete guide
What Google's AI Overviews are, when they trigger, how sources get selected and cited, the honest click-impact picture, and how to optimize and track your presence.
llms.txt: the complete guide
What llms.txt is, how the format works, who actually reads it today, and an honest framework for deciding whether your site needs one.
How to do an SEO audit: the complete guide
The complete SEO audit walkthrough — crawl, technical fixes, AI-search readiness, content and authority checks, and a prioritization framework that turns findings into a shippable plan.
Local SEO: the complete guide
How to win the map pack, localized organic results, and the AI answers now recommending local businesses — GBP, reviews, citations, location pages, and grounded local prompts.
Ecommerce SEO: the complete guide
Architecture, category pages, product schema, faceted navigation, and the AI shopping layer — how online stores win rankings, citations, and revenue on every discovery surface.
Small business SEO: the do-it-yourself guide
The do-it-yourself playbook for owners: free tooling, the five pages that matter, local essentials, reviews, AI visibility, and a 60-90 minute weekly routine.
White label SEO: the agency guide
Fulfillment vs software, the margin math behind both, due-diligence checklists, pricing strategy, and how agencies differentiate with branded AI visibility reporting.
SEO reporting: the complete guide
Build SEO reports clients actually read — audience-first metrics, page-level proof, AI visibility tracking, white-label branding, and the narrative layer that earns renewals.
SEO pricing: what SEO actually costs
What SEO actually costs: the four pricing models, commonly quoted ranges, honest spend-level expectations, hidden costs, red flags, ROI math, and the software-first alternative.
SEO automation: the complete guide
What to automate across crawls, rankings, content, and reporting — where human approval belongs, how Google's spam policy applies, and how MCP agents now run SEO work.
Use the Aergos MCP to power your client work
Connect Claude or Cursor over MCP and pull live competitor, ranking, and AI-citation data straight into the client emails, pitches, and ad campaigns you write — so every claim is real.
White-label GEO & SEO reporting for multiple client accounts
Which platform lets agencies report AI-search visibility and SEO for every client, under their own brand, from one dashboard? The buying criteria — and the answer.
Topic clusters: the complete guide
Hub-and-spoke architecture explained: pillar pages, supporting spokes, internal-linking mechanics, the retrofit playbook, and how to measure cluster health for rankings and AI citations.
How to plan content when you don't know which keywords to use
Start with a business idea or let Aergos surface opportunities, then choose keyword-backed topics by relevance, intent, difficulty, and overlap.
Evergreen, not topical
Guides cover the foundations of a discipline — the parts that hold for years. The Blog covers the news, releases, and tactical posts.
Opinionated, not encyclopaedic
Each guide reflects how we run programmes for Aergos customers. We name the trade-offs and recommend a path; you can keep what works.
Updated as the field moves
Generative search is moving fast. We refresh these guides on a quarterly cadence so the foundation stays current.
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