Be the firm clients find first — on Google and in AI.
Legal is the most expensive paid search there is — and clients now pick firms from AI answers too. Aergos is the SEO and GEO platform that helps law firms and the agencies serving them rank on Google and get cited across AI Overviews, ChatGPT, Gemini, Claude, and Perplexity — across every practice area, grounded in the firm's real market — so growth compounds instead of renting clicks.
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AI Visibility
mattsplumbing.com · 60 queries · 2h ago
What your clients' customers are asking AI
Overview
SEO and GEO for legal & law firms, in one platform
Legal marketing has always been a paid-search arms race — but the ground is shifting. A client who once typed "car accident lawyer near me" and clicked an ad now asks ChatGPT, Gemini, or Google's AI Overview to recommend a firm, reads a synthesized answer, and arrives with a shortlist before they ever see a paid result. For law firms, the organic page and the AI citation are no longer a nice-to-have alongside PPC — they are where the highest-intent clients are forming their decision.
Winning that visibility is specific work. Each practice area — personal injury, family, criminal, estate, corporate — has its own queries, its own intent, and its own competitive field. And because legal is a "Your Money or Your Life" topic, engines weight expertise and trust (E-E-A-T) heavily before they will cite a firm. A firm earns those citations with authoritative, well-structured practice-area pages, clear entity signals, and content that directly answers the questions clients actually ask — all grounded in the firm's real service area so it competes against the right local field, not a firm three states away.
Aergos brings that together in one workflow. It tracks where the firm ranks on Google and where it gets cited across AI Overviews, ChatGPT, Gemini, Claude, and Perplexity, shows which competitor firms win the queries it should own, and turns each gap into the content and technical fixes that build a compounding asset — instead of a monthly ad bill that resets to zero.
of clicks now absorbed by AI Overviews across a real agency book — answers, not links
of #1 results are human-written; pure-AI pages win the top spot only 9% of the time (Semrush)
built by SEO operators across agencies, public-market sites, and local businesses
The blind spot
Legal is the most expensive search there is — and the rules just changed
Law firms already pay the highest costs per click of any industry. Now AI Overviews and assistants answer "do I have a case" questions and name a shortlist of firms — so the firms that win organic rankings and AI citations stop competing on ad spend alone.
Paid clicks stop the day you stop paying. Organic rankings and AI citations keep compounding.
Stop renting clients by the click
Legal keywords are the most expensive in search. Paid clicks vanish the moment the budget stops; rankings and AI citations keep working. Aergos helps you earn the organic and AI-answer real estate instead of bleeding the ad budget dry.
vs ~$8 across all industries — and $50–$200+ for personal injury, $900–$1,000+ for mass-tort terms. Leads run $300–$500+, and it all resets to zero the day you pause.
Compounds over time and shows up in the AI answers clients now trust — with 400–800% reported ROI on legal SEO.
Every click you rent is gone when the budget stops. Every ranking and citation you earn keeps working.
CPC and lead benchmarks: iLawyer Marketing / Taqtics 2025. SEO ROI: Legal Marketing Association.
Built for every practice area, grounded in your market
Whether it's personal injury, family law, estate planning, IP, M&A, or tax, Aergos expands each practice area into the questions clients actually ask, grounds them in the firm's service area, and tracks rankings and citations across Google, AI Overviews, ChatGPT, Gemini, Claude, and Perplexity — then turns the gaps into the trust-signal (E-E-A-T) content those queries reward.
Every practice area
One platform across every segment you serve
What we optimize
For law firms this spans every practice area and is held to a higher trust bar, because legal is a YMYL category:
Entities & topical authority
Clear entity signals and topical depth so engines understand exactly what you do, where, and for whom — the foundation for being retrieved and cited.
Content & direct answers
Pages that answer the precise questions buyers ask, structured so an AI engine can lift and cite the passage — not just rank a generic page.
Technical & structured data
Crawlability, site health, and schema so engines can read, trust, and represent the page correctly across search and AI surfaces.
Authority & trust (E-E-A-T)
Reviews, expertise signals, and brand presence that move an engine from "knows you exist" to "recommends you in the answer."
One workflow, from visibility to published work
The visibility, the competitor gap behind it, the content and technical work to close it — and the white-label layer to deliver it under your brand.
Google rankings by practice area
AI visibility across engines
Real local competitor insight
Trust-signal content
White-label client portals
Unified reporting
See it on your own clients
See how law firms show up in your area
Run a scan and Aergos shows the real picture for law firms in your area — rankings, AI citations, and the competitors winning the queries your clients should own.
See your competitors
The law firms really competing in your area — geo-grounded, so you never report on an out-of-market business.
See how customers search
The exact questions people ask Google and AI when they're looking for law firms in your area.
See who AI cites
Which law firms ChatGPT, Gemini, Perplexity, and AI Overviews name in your area — and who's cited when your client isn't.
From insight to published work
See the gap
Rankings and AI citations show exactly where each client stands — and who is winning the queries they should own.
Turn gaps into a plan
Aergos turns the gap analysis into prioritized content briefs and technical fixes, ranked by impact and effort.
Ship the work
Draft content with AI assistance and real-time scoring, route it through approvals, and publish to the client's CMS.
Prove the lift
Track rankings, AI citations, traffic, and conversions over time — in a white-label report the client trusts.
Built for the agency motion
Run every client from one workspace
Add SEO and AI visibility for this vertical to your retainers without adding headcount. Switch between clients, manage approvals, and deliver white-label reporting under your brand.
Clients
6 accounts · 3 seats in use
Pricing that scales with your book of clients
Run multiple clients on Pro, or add white-label portals and client management on Agency. Pricing scales with what you operate, not a per-seat tax.
Business
- 1 website
- 20 pages/month content creation
- 1 user (+$25/seat)
- Full platform access
- AI Content Studio
- Technical SEO crawler
- Unified analytics (GSC + GA4)
- AI Visibility tracking
- WordPress, Wix, or Shopify integration
- Email support
Pro
- 3 websites included
- —+$99/mo per additional website
- 60 pages/mo
- 2 users (+$25/seat)
- Everything in Business, plus:
- Pro dashboard
- Site switching
- Approval workflows
- Team collaboration & roles
- Priority email support
Agency
- 3 client sites included
- —+$119/mo per additional client
- 75 pages/mo
- 3 users (+$25/seat)
- Everything in Pro, plus:
- Client portals, view & approve
- Client user invitations
- White-label portal — +$99/mo add-on (your logo & colors)
- Aergos MCP server (drive the platform from Claude)
Enterprise
- Everything in Agency, plus:
- Volume discounts
- SSO/SAML integration
- API access
- Aergos MCP server (drive the platform from Claude)
- Webhooks
- Dedicated account manager
- Priority support
- Custom integrations
- Quarterly business reviews
Every month on the PPC treadmill is a month you don't own the results
Paid clicks buy this month's clients at $200 a piece and nothing more. Meanwhile the firms earning organic rankings and AI citations for each practice area build a compounding moat — in the answers clients now trust — that is expensive to overtake.
Frequently asked questions
Related industries
The platform
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