Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
100 articles published
Articles by Matt Weitzman
Kimi K3 and Qwen3.8 Aren't a Surprise — They're a Pattern
Two Chinese AI models dropped last week and the world acted shocked — again. Kimi K3 from Moonshot AI and Qwen3.8 from Alibaba are making credible claims against OpenAI and Anthropic, and the real story isn't the models. It's why we keep being surprised.
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Google 7/11 Update, ChatGPT Ads, and a Big Week in Search
Search ranking volatility hit around July 11th, AI-generated images are coming to Google AI Overviews, and ChatGPT Ads just got significantly more capable. It was a dense week in search. Here's the breakdown.
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Schema Markup 101: What It Is and How to Add It to Your Site
Schema markup is one of those technical SEO wins that looks intimidating on the surface but pays off fast once you understand the basics. This guide breaks down what it is, which types actually matter, and how to add and validate it without breaking a sweat.
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Best AEO Tools: Answer Engine Optimization Software Compared (2025)
Answer engine optimization is no longer optional. These AEO tools help you track AI citations, research question-based queries, and show up when ChatGPT, Perplexity, and Google AI Overviews answer your customers' questions.
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EU Forces Google to Open Android and Search to AI Rivals
The European Commission handed down two landmark rulings Thursday requiring Google to open Android and Google Search to rival AI assistants and competing search engines. Google has until January 2027 to begin sharing search data and July 2027 to implement Android changes. The decisions could reshape how AI assistants compete — and how search visibility gets distributed.
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What Six Months of Consistent Content Publishing Taught Us
Six months of consistent content publishing across multiple client sites taught us more than any SEO conference talk ever did. Here's what actually moved the needle, what flopped, and how long you should really expect to wait.
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ChatGPT Ads Adds Location & Audience Exclusion Controls
OpenAI added geo-location and audience exclusion targeting to ChatGPT Ads Manager on July 15, 2026. The platform is stacking new ad features fast — but questions remain about whether it can hit its revenue targets.
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Otterly.AI Alternatives: AI Search Monitoring Tools Compared
Otterly.AI was one of the first dedicated tools for tracking brand visibility in AI search. But depending on your workflow, a more complete platform might serve you better. Here's an honest comparison.
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ChatGPT Ads Manager Now Tracks Sales ROAS and Attributed Revenue
OpenAI added Attributed Sales Value and Sales ROAS columns to its ChatGPT Ads Manager on July 14, 2026, with no official announcement. Product-level ad reporting also surfaced. Here's what the update signals about where AI-native advertising is heading.
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What Google's Algorithm Updates Really Mean for Your Business
Google rolls out algorithm updates constantly, and most business owners only notice when their traffic drops. Here's what these updates actually are, why they hit some sites harder than others, and what a real recovery looks like.
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Bing Doesn't Do Manual Penalties — It Builds Algorithms Instead
Microsoft Bing's Principal Product Manager confirmed on July 10, 2026 that Bing does not issue one-off indexing or ranking penalties because it isn't scalable. Instead, Bing detects spam patterns and builds algorithmic responses that act across the entire index. Here's what that means for you.
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How Perplexity AI Is Changing the Way People Search
Perplexity AI is not just another chatbot. It answers questions with cited sources in real time, and that changes everything about how your content needs to be written and structured. Here is what SEOs and marketers need to know right now.
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