Senior SEO/GEO Strategist & Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
192 articles published
Articles by Matt Weitzman, Page 2
Google's Deep Dive on PDFs: Ranking, Crawling, and AI Visibility
Google's Martin Splitt and John Mueller released a Search Off the Record podcast covering everything about PDFs in search, from how Google converts them to HTML for indexing, to how they perform in AI Overviews. Here's what it means for your content strategy.
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Google Reverting to Old Domain 4 Months After Migration: What's Going On?
A site owner completed a domain migration in early 2026, confirmed new-domain indexing, and watched traffic recover. Then four months later, Google flipped back to the old domain entirely. Barry Schwartz flagged the thread, John Mueller responded, and SEO experts Marie Haynes and Glenn Gabe say they're seeing the same pattern.
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Bing and Copilot Are Testing Microsoft-Decision-1 Right Now
Microsoft launched Microsoft-Decision-1, a fast decision-scoring model, and Bing is already experimenting with it inside both Bing Search and Copilot. The model is built for routing, classification, and prioritization tasks, not general-purpose language generation. Here's what that shift could mean for search.
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ChatGPT Teen Guardrails Fail Safety Tests, Research Finds
OpenAI launched ChatGPT for Teens with safety guardrails in August, but research from Common Sense Media released the same day OpenAI shared its own findings calls the product an 'unacceptable risk.' Key features, including parental alerts for self-harm conversations, frequently failed in testing.
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How to Track Your Brand Mentions in ChatGPT (Free and Paid Methods)
ChatGPT is recommending brands to millions of people every day, and most businesses have no idea whether they're in those answers or not. Here's how to find out, from free manual checks to continuous monitoring, so you stop flying blind in AI search.
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Google Launches Two Curated SEO Learning Playlists on YouTube
Google Search Central released two structured YouTube playlists on October 6, 2026, covering Search fundamentals for beginners and Technical SEO for developers. The move is a direct response to the difficulty of finding a sequential learning path across hundreds of existing videos. Here's what's inside and what it means for your team.
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OpenAI Launches textGrain Watermarking in ChatGPT and Codex
OpenAI is rolling out invisible, machine-readable text watermarks in ChatGPT and Codex, starting with EU users to comply with the EU AI Act. The system, called textGrain, claims to match or exceed rival approaches from Google DeepMind and Anthropic. Here's what content teams need to know.
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DIY SEO in 2026: What You Can Realistically Do Yourself (and When to Get Help)
You can absolutely do your own SEO in 2026. But there are parts of it that will eat your time, stall your growth, and quietly cost you more than hiring help would have. Here's an honest look at what's DIY-able, what's not, and a simple weekly routine to keep you moving.
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OpenAI Is Adding Visual Ads to ChatGPT Image Generation
OpenAI announced it will begin testing visual ads inside ChatGPT later this month, initially appearing when users generate images. The move builds on the company's first ad rollout in February and signals a bigger shift in how AI platforms plan to monetize free users.
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How to Build an SEO Content Calendar That Actually Gets Followed
Most SEO content calendars die in a spreadsheet after week three. Here is how to build one around keyword clusters, business goals, and a workflow your team will actually stick to.
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The Beginner's Guide to Google Analytics 4 for SEO: October 2025 Edition
Google Analytics 4 changed everything about how SEOs measure performance, and if you're still guessing your way through the interface, this October guide is your starting point. We cover the key reports, how to connect Google Search Console, how to set up conversions, and the exact workflows that turn raw data into ranking decisions. Practical, complete, and built for people who want answers fast.
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The October 2025 Complete Content Strategy Guide for SEO
This is Aergos's definitive October 2025 guide to building a content strategy for SEO that actually drives rankings, traffic, and revenue. From topic clusters and keyword mapping to production workflows and performance measurement, everything you need is here. Bookmark it, share it, and come back to it every quarter.
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