Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
23 articles published
Articles by Matt Weitzman — Page 2
How to Build a Local SEO Strategy From Scratch
Building a local SEO strategy doesn't have to be overwhelming. From claiming your Google Business Profile to earning reviews that actually convert, here's a practical step-by-step guide to getting found in your city — and staying there.
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The May 2025 Complete Guide to Keyword Research
Keyword research is the foundation every SEO strategy is built on — and most people are doing it wrong. This May 2025 guide is the definitive resource on finding the right keywords, understanding what searchers actually want, and turning that intel into rankings that stick.
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The Most Common SEO Mistakes We See on New Client Sites
After running dozens of site audits, the same problems keep showing up. Missing title tags, duplicate content, zero internal linking — these common SEO mistakes are costing sites real rankings. Here's what we see most, and how to fix it.
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Is SEO Worth the Investment? A Realistic ROI Breakdown
SEO promises long-term growth, but how do you know if it's actually paying off? This breakdown cuts through the hype with real timelines, cost ranges, and honest guidance on when SEO works — and when it doesn't.
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What Is Keyword Cannibalization and How Do You Fix It?
When two of your own pages compete for the same keyword, nobody wins — especially not your rankings. This guide breaks down what keyword cannibalization is, how to find it, and exactly how to fix it.
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How to Do a Technical SEO Audit in 2025: A Step-by-Step Checklist
A technical SEO audit tells you whether search engines can actually find and understand your site — before content or backlinks even matter. This step-by-step checklist walks you through crawlability, indexation, page speed, mobile usability, structured data, and internal linking. Start here.
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Why Your SEO Tool Stack Is Killing Your Agency Margins (And How to Fix It)
The average agency pays for 4 to 6 SEO tools that don't talk to each other. Here's the real cost in time and money — and what a leaner, more profitable workflow actually looks like.
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Google Search Console + GA4: How to Use Both Together Without Losing Your Mind
Most people have both Google Search Console and GA4 set up — and use them separately, wondering why the picture never feels complete. Here's how to link them, which reports to check, and what questions you can finally stop guessing at.
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Content Velocity: How Agencies Are Publishing 10x More Without Growing Headcount
Some agencies are now publishing in a week what used to take a month — with the same team size. Content velocity is the SEO edge separating fast-growing agencies from stagnant ones. Here's how the system actually works.
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How to Check If Your Website Appears in ChatGPT, Perplexity, and Google AI Answers
People are skipping Google and asking AI directly. Here's how to check if your website appears in ChatGPT, Perplexity, and Google AI Overviews — and what to do if it doesn't show up.
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AI Overviews SEO: How to Optimize Your Content to Get Cited by Google AI
Google's AI Overviews are reshaping how people find answers — and most of your competitors haven't figured out the format yet. Here's what Google actually cites, what kills your chances, and how to close the gap fast.
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