Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
154 articles published
Articles by Matt Weitzman — Page 2
ChatGPT Is Now a 'Very Large' Platform Under EU Law
The European Commission designated ChatGPT a Very Large Online Search Engine under the Digital Services Act, triggering stricter accountability rules for OpenAI. Reddit and Roblox were also designated as Very Large Online Platforms. All three have until the end of December 2026 to comply.
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White-Label SEO: A Practical Guide for Agencies
White-label SEO lets agencies deliver expert search services under their own brand without hiring a full in-house team. This guide covers how to find providers, price your resold services, and keep quality high enough that clients never notice the handoff.
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How to Fix Duplicate Content Issues on Your Website
Duplicate content SEO issues are quieter than a manual penalty but just as damaging. This guide walks you through what actually counts as duplicate content, how to diagnose it, and the specific fixes that move the needle.
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Greg Brockman Is Running OpenAI Now, Whether You Knew It or Not
Sam Altman is still the face of OpenAI, but Greg Brockman is increasingly the one running it. A wave of senior departures since April 2026 has left Brockman overseeing consumer products, enterprise, infrastructure, and more — right before a historic IPO.
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OpenAI Pins Shopping Tab to ChatGPT Sidebar for EU Users
OpenAI has pinned a dedicated Shopping tab to the ChatGPT left sidebar, giving EU users a direct path to a visual product search experience. There's no in-app checkout yet, but the move signals ChatGPT's growing ambition in commerce. Here's what marketers and SEOs need to know.
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What Is a Topic Cluster and Should You Build One?
Topic clusters are everywhere in content strategy conversations, but the execution is messier than the diagrams make it look. Here's what the model actually involves, when it pays off, and when you're better off doing something else first.
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Google Rankings Still Churning After August 2026 Spam Update
Google's August 2026 spam update wrapped on August 21st, but ranking volatility has kept right on rolling. Multiple third-party tracking tools and SEO community chatter confirm something is still moving in the index — and Google hasn't said a word about it.
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Google: No Special Steps Needed for Generative AI Search Results
Google's John Mueller took to Bluesky on August 25, 2026 to say there's nothing special SEOs need to do to optimize for generative AI responses in search. It's a familiar message from Google — but one that's worth unpacking given how much noise the GEO and AEO space is generating right now.
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Google's August 2026 Spam Update, Gemini 3.7 in AI Mode, and More
Google wrapped its third spam update of 2026 early Friday morning, while AI Mode quietly got a Gemini 3.7 Flash upgrade and ads platforms on both sides pushed major changes. A busy week in search — here's what actually matters for your site.
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How to Run an SEO Competitor Analysis Step by Step
An SEO competitor analysis tells you exactly why your competitors rank above you — and what it would take to pass them. This step-by-step guide covers how to find the right competitors, dissect their keywords and backlinks, and turn what you learn into a plan that moves rankings.
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Meta AI Launches Mac App With Screen Sharing and Workspace Tools
Meta has launched a dedicated Mac app for its AI chatbot, bringing screen-aware suggestions, dictation support, and Google Workspace integration to desktop. The move puts Meta AI in direct competition with Gemini, ChatGPT, and Claude on the desktop productivity front. Here's what it means for marketers and agency teams.
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LLM SEO: How to Get Large Language Models to Recommend Your Brand
LLMs don't rank results. They recommend sources. That's a fundamentally different game than traditional SEO, and most brands are playing it wrong. Here's what actually moves the needle.
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