Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
101 articles published
Articles by Matt Weitzman — Page 3
The July 2025 Definitive Guide to Building Backlinks
This is your definitive backlink building guide for July 2025 — a comprehensive, bookmark-worthy resource covering every major link acquisition tactic, a prioritization framework, and the hard lessons most guides skip. Whether you're an agency owner, in-house marketer, or founder doing your own SEO, this is the one guide you'll keep coming back to.
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The SEO Strategies That Actually Moved the Needle in 2025
Not every SEO tactic you read about this year actually worked. These ones did. Here's what we saw move real rankings across real campaigns in 2025.
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Google Home Speaker Review: Great Hardware, Half-Baked Gemini
Google just released its first new smart speaker in six years, priced at $99.99 and built around Gemini for Home. The hardware is genuinely good. The AI? Still a work in progress. Here's what The Verge's review tells us about where AI assistants actually stand right now.
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Peec AI Alternatives: What to Use for AI Visibility Tracking
Peec AI does one thing well: brand visibility monitoring across AI search. But depending on your workflow, you may need more than monitoring. Here's how it stacks up against the real alternatives.
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Google Gemini Now Generates Personalized Images Using Your Photos and Gmail
Google has expanded its Personal Intelligence feature in the Gemini app, letting eligible U.S. users generate deeply personalized images for free using context pulled from Gmail, Google Photos, YouTube, and Search. The update connects Personal Intelligence with Nano Banana and Google Photos, so users can prompt simple requests like 'design my dream house' without manually explaining their preferences. Here's what it means for your content strategy.
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DIY SEO vs Hiring an Agency: An Honest Cost Comparison
Should you handle SEO yourself or hire an agency? The answer isn't obvious — and it depends on more than just your budget. Here's the honest math, including the costs most comparisons skip.
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OpenAI Launches GPT-5.6 — Three Models, Government Oversight
OpenAI dropped a limited preview of GPT-5.6 less than 24 hours after reports surfaced that the Trump administration had asked the company to stagger the release. The suite includes three models — Sol, Terra, and Luna — with a heavy focus on safety, coding, and agentic tasks. Here's what happened and what it means for anyone using AI tools at work.
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AI Hallucinations in Marketing: What They Are and How to Catch Them
AI tools write with total confidence even when they're completely wrong. Learn what hallucinations actually are under the hood, where they hit marketers hardest, and a practical 5-step workflow to catch them before they go live.
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Best AI Rank Trackers: Track Rankings in ChatGPT, Perplexity and AI Overviews
Classic rank tracking tells you where you rank on Google. AI rank tracking tells you whether ChatGPT, Perplexity, and Gemini are even mentioning your brand. Here's how the two differ — and which tools actually do both well.
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OpenAI Unveils Jalapeño, Its First Custom AI Chip
OpenAI announced its first custom AI chip on June 24, 2026. Called Jalapeño and built with Broadcom, the inference chip is designed to power ChatGPT and other large language models — and it signals a major shift in who controls AI infrastructure.
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Why Your Blog Traffic Dropped and What to Do About It
A sudden drop in blog traffic is alarming, but it's almost always diagnosable. Here's how to find the real cause and start recovering — with the same process I use when a client's rankings fall off a cliff.
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Google Search Console AI Reports Expand Beyond the UK
Google is expanding its generative AI performance reporting in Search Console beyond the UK, with users in India already reporting access. The June 23 search news roundup also covers Google Ads AI Max reporting updates, new subscription linking policies for news publishers, and financial advertiser verification rolling out across 24 European markets.
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