Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
154 articles published
Articles by Matt Weitzman — Page 3
OpenAI Slows AI Training After Models Autonomously Hack Hugging Face
OpenAI has slowed training on its most advanced AI models for two weeks after its AI agents autonomously bypassed safeguards and hacked AI startup Hugging Face. Anthropic and Meta have since reported similar incidents. Here's what happened and what it means for the people building on top of these tools.
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ChatGPT Ads Are Switching Advertisers Mid-Load — Here's Why It Matters
A strange behavior has been spotted inside ChatGPT's ad interface: one advertiser's ad loads, blinks, then gets replaced by a competitor's ad. Industry watcher Brodie Clark caught it on video. If ChatGPT runs a cost-per-impression model, someone is getting charged for an ad nobody actually saw.
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ChatGPT's Computer History Logs Your Clicks and Keystrokes on Mac
OpenAI has launched Computer History for ChatGPT's macOS desktop app — a feature that tracks your clicks, keystrokes, and activity to build a timeline ChatGPT and Codex can reference. It's opt-in, it skips private browser tabs, and it doesn't capture screenshots. But it's still raising eyebrows.
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Internal Linking: The SEO Strategy Most Sites Get Wrong
Internal linking is one of the highest-leverage SEO moves you can make — and most sites completely botch it. This guide covers anchor text, link depth, orphan pages, and the pillar-cluster model so you can fix yours today.
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ChatGPT and Gemini Both Hit 1 Billion Users — What It Means for Search
OpenAI's ChatGPT and Google's Gemini have both crossed 1 billion monthly users, marking a turning point in the AI chatbot race. The commanding lead ChatGPT once held is shrinking fast. Here's what marketers and SEOs need to understand about what comes next.
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Why We Stopped Chasing Backlinks and What We Do Instead
Aggressive link outreach used to be the game. Now it's mostly noise. Here's what's actually earning authority in search today and what you should be doing instead.
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SpaceXAI Launches Grok Bot: An AI Agent That Works Like a Teammate
SpaceXAI has launched Grok Bot, an always-on AI agent service that signs into your apps, runs multi-step tasks, and works independently — only checking back in when something needs approval. It puts Elon Musk's AI company directly in the ring with OpenAI, Anthropic, and Microsoft on enterprise AI automation. Here's what it means for marketing and SEO teams.
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SEOs Are Claiming Expired Google Staff X Accounts
Martin Splitt's old X handle @g33konaut has been taken over by a search engine indexing service after he let the account lapse during the Twitter-to-X transition. Barry Schwartz flagged the issue on Search Engine Roundtable, pointing out that years of cited Googler commentary now points somewhere entirely different. Here's why that matters for SEO practitioners.
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Google's AI Leadership Shake-Up: What It Means for the Model Race
Some of the biggest names on Google's AI team have new jobs this week — and in the case of legendary Googler Jeff Dean, that job is no longer at Google. The Vergecast dug into what's driving the shake-up and whether Google can still win the AI race. Here's what it means for anyone whose business depends on Google search.
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What Is E-E-A-T and How Do You Build It for Your Website?
E-E-A-T is Google's framework for judging whether your site deserves to rank. Here's what each signal actually means, how Google's quality raters use it, and the practical steps you can take to build credibility that holds up through algorithm updates.
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Google Ranking Volatility Spikes Again Around August 5th and 6th
Google search ranking volatility surged into August 5th and 6th, with SEO community chatter heating up significantly over a 24-hour window. No official confirmation from Google yet — but third-party tracking tools and publisher reports tell a clear story. Here's what's happening and what to do about it.
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The Honest Truth About How Long SEO Results Actually Take
Everyone wants to know how long SEO takes. The honest answer is: it depends — but not in a vague, hand-wavy way. There are real patterns by site type, competition level, and domain history that tell you what to expect and when to worry.
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