Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
101 articles published
Articles by Matt Weitzman — Page 4
AthenaHQ Review and Alternatives: Is It Right for Your Agency?
AthenaHQ is a well-built GEO monitoring tool from an impressive team. But depending on what your agency actually needs, it may or may not be the full picture. Here's a fair breakdown.
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How LLM Training Cutoffs Quietly Sabotage Your Brand's AI Visibility
If your brand launched or rebranded in the last year or two, there's a good chance the major AI models have never heard of you. Here's why LLM training cutoffs create an invisible ceiling on your brand's AI visibility — and what you can actually do about it.
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UK Orders Google to Share Its Algorithm, Plus Bing AI Reporting Gets an Upgrade
The UK's Competition and Markets Authority ordered Google to share its search ranking algorithm and enable data portability to third parties. That headline alone would have made it a big week in search — but there was plenty more. Here's what happened and what it means for your SEO strategy.
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When Should You Fire Your SEO Agency?
Slow results don't always mean your SEO agency is failing you. But some signs absolutely do. Here's how to tell the difference, exit cleanly, and protect your rankings during the switch.
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UK Orders Google to Share Its Search Algorithm: What SEOs Need to Know
The UK's Competition and Markets Authority ordered Google to share how its search results are ranked and enable data portability to third parties. That headline leads a busy week in search that also included Bing Webmaster Tools AI reporting upgrades, Google's guidance on LLMS.txt files, and more.
Read MoreHow to Check If Your Website Appears in ChatGPT Product Recommendations
ChatGPT now recommends products and brands directly. Here is how to check if your website appears in ChatGPT product recommendations and shopping results, and how to start showing up.
Read MoreHow to Check If Your Site Appears in AI Search (and How to Show Up)
AI search is where a growing share of buyers start. Here is how to check if your site appears in AI search — Google AI Overviews, AI Mode, ChatGPT Search, and Perplexity — and how to start showing up.
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Why Asking ChatGPT for SEO Advice Often Gives You Outdated Answers
ChatGPT can write a brief, brainstorm keywords, and explain concepts in plain English. But ask it for SEO strategy and you might get advice that stopped working years ago. Here's why that happens and what to do instead.
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Best Generative Engine Optimization (GEO) Tools in 2026
AI search is rewriting where buyers find you. These are the best generative engine optimization tools in 2026 — ranked by what actually matters: engines covered, prompt tracking, content execution, and technical AI-readiness.
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Two-Thirds of Americans Think AI Is Moving Too Fast
A new Pew Research poll finds nearly half of Americans now use AI chatbots, but two-thirds think the technology is advancing too quickly. ChatGPT usage has doubled since 2023, yet only 16 percent of respondents believe AI will have a positive impact on society.
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What 100 Client-Submitted AI Audits Taught Us About LLM SEO Tools
Clients started showing up with AI-generated SEO audits. After reviewing more than a hundred of them, clear patterns emerged — and most of them weren't good. Here's what these tools consistently get wrong, and what a real audit actually needs.
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Why Your Brand Shows Up in ChatGPT but Not Perplexity (or Gemini)
Getting cited in ChatGPT doesn't guarantee you'll show up in Perplexity, Gemini, or Claude. Each AI engine pulls from a different pipeline, weights authority differently, and crawls the web on its own schedule. Here's how to diagnose the gaps and fix them.
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