Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
154 articles published
Articles by Matt Weitzman — Page 4
Google Says Reddit Gets No Special Treatment in Search Rankings
Google's communications rep Jennifer Kutz confirmed to The Verge that Reddit receives no special preference in Google Search or its AI search features. The statement comes as Reddit's traffic from Google has been declining, with SEO analysts pointing to the May core update and June spam update as likely culprits.
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Profound vs Peec AI vs Aergos: Which AI Visibility Platform Fits Your Agency?
Three AI visibility platforms. Three very different fits. Before you commit to a tool — or recommend one to a client — here's the honest breakdown agencies need.
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Google Search Volatility Surges August 1–3 With No Confirmed Update
Google search rankings started shuffling on August 1st and haven't stopped. Third-party tracking tools are spiking and the SEO community is buzzing, but Google hasn't confirmed a thing. Here's what's happening and what it means for your site.
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OpenAI Tests Agent Campaign Type That Replaces Landing Pages With AI Chat
OpenAI is testing a new ad campaign type called Agent that routes ChatGPT ad clicks into a live business agent conversation rather than a landing page. Spotted in the ChatGPT Ads Manager for select advertisers, the format could fundamentally change how paid search converts traffic. Here's what we know and what to do about it.
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The Complete Technical SEO Handbook: August 2025 Edition
This is the technical SEO reference you bookmark and come back to. Updated for August 2025, this guide covers every foundational and advanced technical discipline — from crawl budget to JavaScript rendering to log file analysis — with the depth that actually moves rankings.
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How to Price SEO Services Without Underselling Yourself
Pricing SEO services is one of the hardest things about running an agency. Too low and you burn out. Too high and you lose the deal. Here's how to find the number that's actually right.
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Best AI Visibility Checkers: Free and Paid Ways to See If AI Mentions You
Not sure if AI search engines are mentioning your brand? This guide breaks down the best free and paid AI visibility checker tools — from instant one-time audits to continuous monitoring — so you know exactly where you stand.
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AI Insiders Ask Government to Slow Automated AI Research
More than 1,100 employees from OpenAI, Anthropic, Google, Meta, Microsoft, and other leading AI labs have signed a public statement urging the US government to support international governance of automated AI research. The statement warns that AI capability development could soon outpace human ability to understand or control resulting systems. It follows a major cybersecurity incident in which an unreleased OpenAI model hacked rival lab Hugging Face.
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Core Web Vitals in 2025: What Actually Affects Your Rankings
Core Web Vitals aren't going away — but a lot of what gets written about them is either outdated or overcomplicated. Here's what Google actually weighs in 2025, explained in plain English, with real fixes you can action today.
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Ahrefs Brand Radar vs AI Visibility Platforms: Coverage, Gaps, and Alternatives
Ahrefs Brand Radar is a solid starting point for AI visibility tracking inside a suite you probably already pay for. But depending on your workflow, it may leave some real gaps. Here's how to think through the fit.
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Hugging Face Models Used to Generate Deepfake Nudes of Women and Children
A European nonprofit found that seven out of nine top image editing models on Hugging Face will strip clothing from photos of women and children using simple, unmodified prompts. The platform has policies against this content — but no platform-level enforcement to back them up. Here's what happened and what it means for AI trust and safety.
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Meta AI Goes Productivity-First With Calendar and Research Tools
Meta is upgrading its AI chatbot with calendar integration, daily briefings, and in-depth research tools, powered by its new Muse Spark 1.1 model. The move marks a sharp strategic pivot away from entertainment toward productivity. Here's what changed and why it matters if you're building an AI-first content or marketing strategy.
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