Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
154 articles published
Articles by Matt Weitzman — Page 5
How to Do a Content Gap Analysis (And Actually Use the Results)
Most sites are leaving traffic on the table not because they lack content, but because they're missing the right content. A content gap analysis shows you exactly where those holes are — and how to fill them strategically.
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Best LLM SEO Tools: Software for Ranking in AI Search (2026)
LLM SEO is no longer a future problem — it's happening right now in every search box that runs on AI. This guide breaks down the best LLM SEO tools available in 2026, what each one actually does, and how to pick the right fit for your situation.
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Google AI Mode & ChatGPT Both Testing Bottom Citation Cards
Both Google AI Mode and ChatGPT are experimenting with moving citation cards to the bottom of AI-generated answers. Google anchors users directly to the citation, while ChatGPT loads a citation overlay on click. For SEOs, the big question is whether these changes help or hurt referral traffic.
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How to Read an SEO Audit Without Getting Overwhelmed
SEO audits can dump hundreds of issues on your screen and leave you frozen. This guide walks you through what to look at first, what actually matters, and how to turn a wall of findings into a clear fix list.
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Google AI Mode and ChatGPT Are Both Testing Bottom Citation Cards
Both Google AI Mode and ChatGPT are experimenting with moving citation cards to the bottom of AI-generated answers. One anchors users down the page; the other loads a click-triggered overlay. The real question: does either send more traffic to your site?
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Semrush AI Toolkit vs Dedicated AI Visibility Platforms: What Agencies Should Know
The Semrush AI Toolkit gives you a solid starting point for AI search visibility inside a tool you already know. But depending on your agency's workflow and client needs, it might only get you halfway there. Here's how to tell the difference.
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Kimi K3 and Qwen3.8 Aren't a Surprise — They're a Pattern
Two Chinese AI models dropped last week and the world acted shocked — again. Kimi K3 from Moonshot AI and Qwen3.8 from Alibaba are making credible claims against OpenAI and Anthropic, and the real story isn't the models. It's why we keep being surprised.
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Google 7/11 Update, ChatGPT Ads, and a Big Week in Search
Search ranking volatility hit around July 11th, AI-generated images are coming to Google AI Overviews, and ChatGPT Ads just got significantly more capable. It was a dense week in search. Here's the breakdown.
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Schema Markup 101: What It Is and How to Add It to Your Site
Schema markup is one of those technical SEO wins that looks intimidating on the surface but pays off fast once you understand the basics. This guide breaks down what it is, which types actually matter, and how to add and validate it without breaking a sweat.
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Best AEO Tools: Answer Engine Optimization Software Compared (2025)
Answer engine optimization is no longer optional. These AEO tools help you track AI citations, research question-based queries, and show up when ChatGPT, Perplexity, and Google AI Overviews answer your customers' questions.
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EU Forces Google to Open Android and Search to AI Rivals
The European Commission handed down two landmark rulings Thursday requiring Google to open Android and Google Search to rival AI assistants and competing search engines. Google has until January 2027 to begin sharing search data and July 2027 to implement Android changes. The decisions could reshape how AI assistants compete — and how search visibility gets distributed.
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What Six Months of Consistent Content Publishing Taught Us
Six months of consistent content publishing across multiple client sites taught us more than any SEO conference talk ever did. Here's what actually moved the needle, what flopped, and how long you should really expect to wait.
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