Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
101 articles published
Articles by Matt Weitzman — Page 5
Google Confirms LLMS.txt Files Have Zero SEO Impact
Google updated its documentation on June 16, 2026, to clarify that LLMS.txt files do nothing for your search rankings — and that HTML remains the only standard that matters for SEO. Here's what happened and what you should do about it.
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Profound Alternatives: 7 AI Visibility Platforms Compared (2026)
Profound is the name everyone keeps dropping when AI visibility comes up. But enterprise depth and agency workflow are two very different things. Here's an honest look at who Profound is built for and which alternatives might actually fit your situation better.
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AI Visibility Metrics: How to Actually Measure Your GEO Performance
Most brands doing GEO work have no idea if it's working. This guide breaks down the AI visibility metrics that matter — citation rate, share of voice, source position, and sentiment — and shows you how to actually track them.
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Google Confirms LLMS.txt Files Have No Effect on Search Rankings
Google has updated its official guide for optimizing for generative AI search to confirm that LLMS.txt files have zero impact on search rankings or visibility. The clarification, published June 16, 2026, also states that AI text files and Markdown files are not used by Google Search. Here's what you need to know.
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Black Hat SEO: The Real Business Risks You Need to Know
Black hat SEO can look like a shortcut until it costs you your entire search presence. This guide breaks down the specific tactics, the penalties they trigger, and what recovery really looks like — no hype, just the facts.
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Google Core Update Fallout, Zero Clicks Hit 27.6%, and Apple's Siri AI Lands
Google's latest core update kept volatility high through the weekend and into the week of June 8th. A new zero-click study found only 27.6% of Google searches now send traffic to the open web. Apple also unveiled a revamped Siri AI alongside new Apple Intelligence features.
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10 SEO Tasks an AI Agent Cannot Actually Do (Yet)
AI agents can draft content, brainstorm keywords, and explain technical concepts. But there are real gaps between what an LLM thinks it knows and what your site actually needs. Here are 10 SEO tasks where AI still falls short — and what to use instead.
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The 9 Best AI Visibility Tools for Agencies in 2026
AI search is sending traffic now, and most agencies are still flying blind on it. Here are the nine best AI visibility tools for 2026, ranked and compared for agencies that need white-label reporting, multi-client scale, and classic SEO in the same roof.
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Google Search Stayed Online During the Gemini Outage
Google's Gemini AI product experienced several outages on June 11, 2026, but Search Engine Roundtable's Barry Schwartz confirmed directly with Google's VP of Search Engineering that AI Mode and AI Overviews were completely unaffected. It's a small but telling sign of how Google has architected its AI search features.
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Why Your Highest-Quality Content Is Invisible to AI Engines (And How to Fix It)
You wrote a 3,500-word definitive guide. It ranks on page one. But ChatGPT, Perplexity, and Google's AI Overviews never cite it. The problem isn't quality — it's structure. Here's how to fix it without dumbing anything down.
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GEO for Local and Service-Area Businesses: Getting Cited in AI Answers
AI engines are answering 'best plumber near me' and 'top HVAC company in Austin' without sending users to a search results page. Here's how local and service-area businesses can earn those citations through Generative Engine Optimization.
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Apple's AI Shortcuts Idea Is Basically Vibe Coding Your iPhone
Apple spent most of WWDC 2026 playing catch-up on AI, but buried inside the keynote is one genuinely interesting idea: let users build Shortcuts and Safari extensions using plain English. The Verge's David Pierce called it 'vibe coding your phone' — and the implications go well beyond Apple fans.
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