Senior SEO/GEO Strategist & Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
193 articles published
Articles by Matt Weitzman, Page 5
Apple Accuses OpenAI of Destroying Evidence in Trade Secret Suit
Apple filed for expedited discovery in its trade secret lawsuit against OpenAI, alleging the company sat on a key MacBook for months and that a former employee discussed destroying forensic data. The lawsuit centers on three former Apple engineers who joined OpenAI, including one accused of downloading a confidential circuit schematic.
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The September 2025 Complete Guide to Local SEO
Whether you're running a single storefront or managing dozens of locations, this is the local SEO guide you'll actually bookmark. Updated for September 2025, it covers everything from Google Business Profile fundamentals to multi-location strategy and AI search visibility, with practical steps you can start today.
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The Agency Owner's Complete Guide to SEO Reporting (September 2025)
Most agency clients don't lose faith in SEO; they lose faith in the report. This September, we're breaking down everything you need to build SEO reports that actually retain clients: what to show, what to cut, how to frame rough months, and how to automate the whole process without losing the human touch.
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Pentagon Deploys ChatGPT and Grok to 3 Million Military Personnel
The Department of Defense has added custom versions of ChatGPT and Grok to its secure GenAI.mil portal, giving 3 million civilian and military personnel access to frontier AI tools. The move signals how seriously large institutions are treating AI as operational infrastructure, not just a productivity experiment.
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How to Improve Your Website's Click-Through Rate From Search Results
Ranking on page one is only half the battle. If searchers scroll past your result, the traffic never comes. Here's how to write titles, meta descriptions, and earn rich results that actually get clicked.
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ChatGPT Is Now a 'Very Large' Platform Under EU Law
The European Commission designated ChatGPT a Very Large Online Search Engine under the Digital Services Act, triggering stricter accountability rules for OpenAI. Reddit and Roblox were also designated as Very Large Online Platforms. All three have until the end of December 2026 to comply.
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White-Label SEO: A Practical Guide for Agencies
White-label SEO lets agencies deliver expert search services under their own brand without hiring a full in-house team. This guide covers how to find providers, price your resold services, and keep quality high enough that clients never notice the handoff.
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How to Fix Duplicate Content Issues on Your Website
Duplicate content SEO issues are quieter than a manual penalty but just as damaging. This guide walks you through what actually counts as duplicate content, how to diagnose it, and the specific fixes that move the needle.
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Greg Brockman Is Running OpenAI Now, Whether You Knew It or Not
Sam Altman is still the face of OpenAI, but Greg Brockman is increasingly the one running it. A wave of senior departures since April 2026 has left Brockman overseeing consumer products, enterprise, infrastructure, and more, right before a historic IPO.
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OpenAI Pins Shopping Tab to ChatGPT Sidebar for EU Users
OpenAI has pinned a dedicated Shopping tab to the ChatGPT left sidebar, giving EU users a direct path to a visual product search experience. There's no in-app checkout yet, but the move signals ChatGPT's growing ambition in commerce. Here's what marketers and SEOs need to know.
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What Is a Topic Cluster and Should You Build One?
Topic clusters are everywhere in content strategy conversations, but the execution is messier than the diagrams make it look. Here's what the model actually involves, when it pays off, and when you're better off doing something else first.
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Google Rankings Still Churning After August 2026 Spam Update
Google's August 2026 spam update wrapped on August 21st, but ranking volatility has kept right on rolling. Multiple third-party tracking tools and SEO community chatter confirm something is still moving in the index, and Google hasn't said a word about it.
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