Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
154 articles published
Articles by Matt Weitzman — Page 6
ChatGPT Ads Adds Location & Audience Exclusion Controls
OpenAI added geo-location and audience exclusion targeting to ChatGPT Ads Manager on July 15, 2026. The platform is stacking new ad features fast — but questions remain about whether it can hit its revenue targets.
Read More
Otterly.AI Alternatives: AI Search Monitoring Tools Compared
Otterly.AI was one of the first dedicated tools for tracking brand visibility in AI search. But depending on your workflow, a more complete platform might serve you better. Here's an honest comparison.
Read More
ChatGPT Ads Manager Now Tracks Sales ROAS and Attributed Revenue
OpenAI added Attributed Sales Value and Sales ROAS columns to its ChatGPT Ads Manager on July 14, 2026, with no official announcement. Product-level ad reporting also surfaced. Here's what the update signals about where AI-native advertising is heading.
Read More
What Google's Algorithm Updates Really Mean for Your Business
Google rolls out algorithm updates constantly, and most business owners only notice when their traffic drops. Here's what these updates actually are, why they hit some sites harder than others, and what a real recovery looks like.
Read More
Bing Doesn't Do Manual Penalties — It Builds Algorithms Instead
Microsoft Bing's Principal Product Manager confirmed on July 10, 2026 that Bing does not issue one-off indexing or ranking penalties because it isn't scalable. Instead, Bing detects spam patterns and builds algorithmic responses that act across the entire index. Here's what that means for you.
Read More
How Perplexity AI Is Changing the Way People Search
Perplexity AI is not just another chatbot. It answers questions with cited sources in real time, and that changes everything about how your content needs to be written and structured. Here is what SEOs and marketers need to know right now.
Read More
Best SEO Software for Small Business: DIY-Friendly Picks for 2026
Most SEO tools were built for agencies running 50 client sites, not a business owner squeezing in keyword research between customer calls. Here are seven genuinely SMB-friendly picks for 2026, ranked honestly — including when the big suites are just overkill.
Read More
OpenAI's GPT-Live-1 Brings Smarter, Less Interruptive Voice Mode to ChatGPT
OpenAI has launched GPT-Live-1, a new voice model for ChatGPT that can speak and listen at the same time and interrupts users far less often. The upgrade also brings real-time translation, AI-generated visuals, and a connection to text models like GPT-5.5 for reasoning and web search. Here's what changed and why it matters.
Read More
Questions Every Client Should Ask Before Signing an SEO Contract
Most clients sign SEO contracts without asking the questions that actually matter. Here's what to ask before you commit — and what the answers tell you about who you're really hiring.
Read More
OpenAI Adds Audience Targeting to ChatGPT Ads Platform
OpenAI is rolling out a new Audiences targeting option inside ChatGPT Ads, allowing advertisers to upload raw or hashed emails and phone numbers as campaign filters. The feature was spotted by community members on LinkedIn before any official documentation went live. Here's what we know and what it means for your paid strategy.
Read More
Scrunch AI Alternatives for Agencies (2026): A Balanced Review
Scrunch AI does a solid job of showing brands where they appear in AI search. But if you're running client accounts and need white-label reporting, content execution, and classic SEO in the same platform, the fit gets complicated. Here's the honest breakdown.
Read More
ChatGPT Ads Now Lets You Target by Audience Lists
OpenAI is rolling out an Audiences targeting option inside ChatGPT Ads, letting advertisers upload emails and phone numbers to filter campaigns. The feature was spotted in the wild before any official documentation dropped. Here's what we know and what it means for your ad strategy.
Read More