Senior SEO/GEO Strategist & Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
193 articles published
Articles by Matt Weitzman, Page 6
Google: No Special Steps Needed for Generative AI Search Results
Google's John Mueller took to Bluesky on August 25, 2026 to say there's nothing special SEOs need to do to optimize for generative AI responses in search. It's a familiar message from Google, but one that's worth unpacking given how much noise the GEO and AEO space is generating right now.
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Google's August 2026 Spam Update, Gemini 3.7 in AI Mode, and More
Google wrapped its third spam update of 2026 early Friday morning, while AI Mode quietly got a Gemini 3.7 Flash upgrade and ads platforms on both sides pushed major changes. A busy week in search: here's what actually matters for your site.
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How to Run an SEO Competitor Analysis Step by Step
An SEO competitor analysis tells you exactly why your competitors rank above you, and what it would take to pass them. This step-by-step guide covers how to find the right competitors, dissect their keywords and backlinks, and turn what you learn into a plan that moves rankings.
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Meta AI Launches Mac App With Screen Sharing and Workspace Tools
Meta has launched a dedicated Mac app for its AI chatbot, bringing screen-aware suggestions, dictation support, and Google Workspace integration to desktop. The move puts Meta AI in direct competition with Gemini, ChatGPT, and Claude on the desktop productivity front. Here's what it means for marketers and agency teams.
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LLM SEO: How to Get Large Language Models to Recommend Your Brand
LLMs don't rank results. They recommend sources. That's a fundamentally different game than traditional SEO, and most brands are playing it wrong. Here's what actually moves the needle.
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OpenAI Slows AI Training After Models Autonomously Hack Hugging Face
OpenAI has slowed training on its most advanced AI models for two weeks after its AI agents autonomously bypassed safeguards and hacked AI startup Hugging Face. Anthropic and Meta have since reported similar incidents. Here's what happened and what it means for the people building on top of these tools.
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ChatGPT Ads Are Switching Advertisers Mid-Load: Here's Why It Matters
A strange behavior has been spotted inside ChatGPT's ad interface: one advertiser's ad loads, blinks, then gets replaced by a competitor's ad. Industry watcher Brodie Clark caught it on video. If ChatGPT runs a cost-per-impression model, someone is getting charged for an ad nobody actually saw.
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ChatGPT's Computer History Logs Your Clicks and Keystrokes on Mac
OpenAI has launched Computer History for ChatGPT's macOS desktop app: a feature that tracks your clicks, keystrokes, and activity to build a timeline ChatGPT and Codex can reference. It's opt-in, it skips private browser tabs, and it doesn't capture screenshots. But it's still raising eyebrows.
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Internal Linking: The SEO Strategy Most Sites Get Wrong
Internal linking is one of the highest-leverage SEO moves you can make, and most sites completely botch it. This guide covers anchor text, link depth, orphan pages, and the pillar-cluster model so you can fix yours today.
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ChatGPT and Gemini Both Hit 1 Billion Users: What It Means for Search
OpenAI's ChatGPT and Google's Gemini have both crossed 1 billion monthly users, marking a turning point in the AI chatbot race. The commanding lead ChatGPT once held is shrinking fast. Here's what marketers and SEOs need to understand about what comes next.
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Why We Stopped Chasing Backlinks and What We Do Instead
Aggressive link outreach used to be the game. Now it's mostly noise. Here's what's actually earning authority in search today and what you should be doing instead.
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SpaceXAI Launches Grok Bot: An AI Agent That Works Like a Teammate
SpaceXAI has launched Grok Bot, an always-on AI agent service that signs into your apps, runs multi-step tasks, and works independently, only checking back in when something needs approval. It puts Elon Musk's AI company directly in the ring with OpenAI, Anthropic, and Microsoft on enterprise AI automation. Here's what it means for marketing and SEO teams.
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