Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
154 articles published
Articles by Matt Weitzman — Page 7
How Long Does SEO Take? Setting Honest Expectations
SEO timelines vary wildly depending on your site's age, competition, and technical health. Here's an honest breakdown of what to expect and when — no hype, no vague promises.
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Fanfiction Communities Are Hunting AI Writers — With Shaky Tools
A new browser skin for Archive of Our Own claims to catch AI-generated fanfiction by detecting coding artifacts left by Anthropic's Claude. The tool works — sort of. But the witch hunt it's fueling raises bigger questions about AI detection that go well beyond fan communities.
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What Is Entity SEO and Why Does It Matter for Your Rankings?
Google doesn't just read your keywords anymore — it recognizes people, places, brands, and concepts as distinct entities. Entity SEO is how you make sure Google knows exactly who you are and why you're trustworthy. Here's what that means for your rankings.
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Best White Label SEO Software for Agencies (2026 Buyer's Guide)
Not all white label SEO software is built the same — some white-label the reports, some the whole portal, and a few are starting to cover AI search visibility too. This guide breaks down the top tools for agencies in 2026 so you can pick the right fit without overpaying per seat.
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Google Home Speaker Review: Great Hardware, Unfinished Gemini
Google just launched its first new smart speaker in six years, priced at $99.99 and built around Gemini. The hardware impresses. The AI assistant? Not so much. Here's what the launch means for voice search and AI-powered assistants.
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The July 2025 Definitive Guide to Building Backlinks
This is your definitive backlink building guide for July 2025 — a comprehensive, bookmark-worthy resource covering every major link acquisition tactic, a prioritization framework, and the hard lessons most guides skip. Whether you're an agency owner, in-house marketer, or founder doing your own SEO, this is the one guide you'll keep coming back to.
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The SEO Strategies That Actually Moved the Needle in 2025
Not every SEO tactic you read about this year actually worked. These ones did. Here's what we saw move real rankings across real campaigns in 2025.
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Google Home Speaker Review: Great Hardware, Half-Baked Gemini
Google just released its first new smart speaker in six years, priced at $99.99 and built around Gemini for Home. The hardware is genuinely good. The AI? Still a work in progress. Here's what The Verge's review tells us about where AI assistants actually stand right now.
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Peec AI Alternatives: What to Use for AI Visibility Tracking
Peec AI does one thing well: brand visibility monitoring across AI search. But depending on your workflow, you may need more than monitoring. Here's how it stacks up against the real alternatives.
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Google Gemini Now Generates Personalized Images Using Your Photos and Gmail
Google has expanded its Personal Intelligence feature in the Gemini app, letting eligible U.S. users generate deeply personalized images for free using context pulled from Gmail, Google Photos, YouTube, and Search. The update connects Personal Intelligence with Nano Banana and Google Photos, so users can prompt simple requests like 'design my dream house' without manually explaining their preferences. Here's what it means for your content strategy.
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DIY SEO vs Hiring an Agency: An Honest Cost Comparison
Should you handle SEO yourself or hire an agency? The answer isn't obvious — and it depends on more than just your budget. Here's the honest math, including the costs most comparisons skip.
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OpenAI Launches GPT-5.6 — Three Models, Government Oversight
OpenAI dropped a limited preview of GPT-5.6 less than 24 hours after reports surfaced that the Trump administration had asked the company to stagger the release. The suite includes three models — Sol, Terra, and Luna — with a heavy focus on safety, coding, and agentic tasks. Here's what happened and what it means for anyone using AI tools at work.
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