Senior SEO/GEO Strategist & Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
193 articles published
Articles by Matt Weitzman, Page 7
SEOs Are Claiming Expired Google Staff X Accounts
Martin Splitt's old X handle @g33konaut has been taken over by a search engine indexing service after he let the account lapse during the Twitter-to-X transition. Barry Schwartz flagged the issue on Search Engine Roundtable, pointing out that years of cited Googler commentary now points somewhere entirely different. Here's why that matters for SEO practitioners.
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Google's AI Leadership Shake-Up: What It Means for the Model Race
Some of the biggest names on Google's AI team have new jobs this week, and in the case of legendary Googler Jeff Dean, that job is no longer at Google. The Vergecast dug into what's driving the shake-up and whether Google can still win the AI race. Here's what it means for anyone whose business depends on Google search.
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What Is E-E-A-T and How Do You Build It for Your Website?
E-E-A-T is Google's framework for judging whether your site deserves to rank. Here's what each signal actually means, how Google's quality raters use it, and the practical steps you can take to build credibility that holds up through algorithm updates.
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Google Ranking Volatility Spikes Again Around August 5th and 6th
Google search ranking volatility surged into August 5th and 6th, with SEO community chatter heating up significantly over a 24-hour window. No official confirmation from Google yet, but third-party tracking tools and publisher reports tell a clear story. Here's what's happening and what to do about it.
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The Honest Truth About How Long SEO Results Actually Take
Everyone wants to know how long SEO takes. The honest answer is: it depends, but not in a vague, hand-wavy way. There are real patterns by site type, competition level, and domain history that tell you what to expect and when to worry.
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Google Says Reddit Gets No Special Treatment in Search Rankings
Google's communications rep Jennifer Kutz confirmed to The Verge that Reddit receives no special preference in Google Search or its AI search features. The statement comes as Reddit's traffic from Google has been declining, with SEO analysts pointing to the May core update and June spam update as likely culprits.
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Profound vs Peec AI vs Aergos: Which AI Visibility Platform Fits Your Agency?
Three AI visibility platforms. Three very different fits. Before you commit to a tool, or recommend one to a client, here's the honest breakdown agencies need.
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Google Search Volatility Surges August 1–3 With No Confirmed Update
Google search rankings started shuffling on August 1st and haven't stopped. Third-party tracking tools are spiking and the SEO community is buzzing, but Google hasn't confirmed a thing. Here's what's happening and what it means for your site.
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OpenAI Tests Agent Campaign Type That Replaces Landing Pages With AI Chat
OpenAI is testing a new ad campaign type called Agent that routes ChatGPT ad clicks into a live business agent conversation rather than a landing page. Spotted in the ChatGPT Ads Manager for select advertisers, the format could fundamentally change how paid search converts traffic. Here's what we know and what to do about it.
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The Complete Technical SEO Handbook: August 2025 Edition
This is the technical SEO reference you bookmark and come back to. Updated for August 2025, this guide covers every foundational and advanced technical discipline, from crawl budget to JavaScript rendering to log file analysis, with the depth that actually moves rankings.
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How to Price SEO Services Without Underselling Yourself
Pricing SEO services is one of the hardest things about running an agency. Too low and you burn out. Too high and you lose the deal. Here's how to find the number that's actually right.
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Best AI Visibility Checkers: Free and Paid Ways to See If AI Mentions You
Not sure if AI search engines are mentioning your brand? This guide breaks down the best free and paid AI visibility checker tools, from instant one-time audits to continuous monitoring, so you know exactly where you stand.
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