Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
101 articles published
Articles by Matt Weitzman — Page 8
What Happens to Your Rankings When You Stop Doing SEO?
Pausing SEO feels harmless in the moment, especially when budgets get tight. But rankings don't sit still waiting for you to come back. Here's what actually happens when you stop — and what it costs to fix it.
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How to Get Your Content Featured in Google's Answer Box
Featured snippets are the holy grail of search real estate — position zero, above everyone else. Here's exactly how to structure your content so Google picks you.
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What a Healthy SEO Campaign Actually Looks Like Month to Month
Most clients think SEO is a mystery box. You pay, you wait, something happens. But from the inside, a well-run SEO campaign has a clear rhythm — specific tasks, honest reporting, and milestones that actually mean something. Here's what that looks like.
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How Much Should a Small Business Spend on SEO?
Most small businesses either spend too little on SEO to see results or too much before they're ready to scale. Here's a clear breakdown of what different budget tiers actually get you — and how to decide where to start.
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Why Most Small Business SEO Fails in the First 90 Days
Most small business SEO campaigns don't fail because of bad luck. They fail because of predictable mistakes made in the first 90 days. Here's what goes wrong and how to get it right from day one.
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How to Spot an SEO Scam Before It Costs You
SEO scams cost businesses thousands every year, often before they realize anything is wrong. Learn the red flags to watch for and what a legitimate SEO engagement actually looks like.
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How to Build a Local SEO Strategy From Scratch
Building a local SEO strategy doesn't have to be overwhelming. From claiming your Google Business Profile to earning reviews that actually convert, here's a practical step-by-step guide to getting found in your city — and staying there.
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The May 2025 Complete Guide to Keyword Research
Keyword research is the foundation every SEO strategy is built on — and most people are doing it wrong. This May 2025 guide is the definitive resource on finding the right keywords, understanding what searchers actually want, and turning that intel into rankings that stick.
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The Most Common SEO Mistakes We See on New Client Sites
After running dozens of site audits, the same problems keep showing up. Missing title tags, duplicate content, zero internal linking — these common SEO mistakes are costing sites real rankings. Here's what we see most, and how to fix it.
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Is SEO Worth the Investment? A Realistic ROI Breakdown
SEO promises long-term growth, but how do you know if it's actually paying off? This breakdown cuts through the hype with real timelines, cost ranges, and honest guidance on when SEO works — and when it doesn't.
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What Is Keyword Cannibalization and How Do You Fix It?
When two of your own pages compete for the same keyword, nobody wins — especially not your rankings. This guide breaks down what keyword cannibalization is, how to find it, and exactly how to fix it.
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How to Do a Technical SEO Audit in 2025: A Step-by-Step Checklist
A technical SEO audit tells you whether search engines can actually find and understand your site — before content or backlinks even matter. This step-by-step checklist walks you through crawlability, indexation, page speed, mobile usability, structured data, and internal linking. Start here.
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