Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
154 articles published
Articles by Matt Weitzman — Page 8
AI Hallucinations in Marketing: What They Are and How to Catch Them
AI tools write with total confidence even when they're completely wrong. Learn what hallucinations actually are under the hood, where they hit marketers hardest, and a practical 5-step workflow to catch them before they go live.
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Best AI Rank Trackers: Track Rankings in ChatGPT, Perplexity and AI Overviews
Classic rank tracking tells you where you rank on Google. AI rank tracking tells you whether ChatGPT, Perplexity, and Gemini are even mentioning your brand. Here's how the two differ — and which tools actually do both well.
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OpenAI Unveils Jalapeño, Its First Custom AI Chip
OpenAI announced its first custom AI chip on June 24, 2026. Called Jalapeño and built with Broadcom, the inference chip is designed to power ChatGPT and other large language models — and it signals a major shift in who controls AI infrastructure.
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Why Your Blog Traffic Dropped and What to Do About It
A sudden drop in blog traffic is alarming, but it's almost always diagnosable. Here's how to find the real cause and start recovering — with the same process I use when a client's rankings fall off a cliff.
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Google Search Console AI Reports Expand Beyond the UK
Google is expanding its generative AI performance reporting in Search Console beyond the UK, with users in India already reporting access. The June 23 search news roundup also covers Google Ads AI Max reporting updates, new subscription linking policies for news publishers, and financial advertiser verification rolling out across 24 European markets.
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AthenaHQ Review and Alternatives: Is It Right for Your Agency?
AthenaHQ is a well-built GEO monitoring tool from an impressive team. But depending on what your agency actually needs, it may or may not be the full picture. Here's a fair breakdown.
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How LLM Training Cutoffs Quietly Sabotage Your Brand's AI Visibility
If your brand launched or rebranded in the last year or two, there's a good chance the major AI models have never heard of you. Here's why LLM training cutoffs create an invisible ceiling on your brand's AI visibility — and what you can actually do about it.
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UK Orders Google to Share Its Algorithm, Plus Bing AI Reporting Gets an Upgrade
The UK's Competition and Markets Authority ordered Google to share its search ranking algorithm and enable data portability to third parties. That headline alone would have made it a big week in search — but there was plenty more. Here's what happened and what it means for your SEO strategy.
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When Should You Fire Your SEO Agency?
Slow results don't always mean your SEO agency is failing you. But some signs absolutely do. Here's how to tell the difference, exit cleanly, and protect your rankings during the switch.
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UK Orders Google to Share Its Search Algorithm: What SEOs Need to Know
The UK's Competition and Markets Authority ordered Google to share how its search results are ranked and enable data portability to third parties. That headline leads a busy week in search that also included Bing Webmaster Tools AI reporting upgrades, Google's guidance on LLMS.txt files, and more.
Read MoreHow to Check If Your Website Appears in ChatGPT Product Recommendations
ChatGPT now recommends products and brands directly. Here is how to check if your website appears in ChatGPT product recommendations and shopping results, and how to start showing up.
Read MoreHow to Check If Your Site Appears in AI Search (and How to Show Up)
AI search is where a growing share of buyers start. Here is how to check if your site appears in AI search — Google AI Overviews, AI Mode, ChatGPT Search, and Perplexity — and how to start showing up.
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