Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
154 articles published
Articles by Matt Weitzman — Page 9
Why Asking ChatGPT for SEO Advice Often Gives You Outdated Answers
ChatGPT can write a brief, brainstorm keywords, and explain concepts in plain English. But ask it for SEO strategy and you might get advice that stopped working years ago. Here's why that happens and what to do instead.
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Best Generative Engine Optimization (GEO) Tools in 2026
AI search is rewriting where buyers find you. These are the best generative engine optimization tools in 2026 — ranked by what actually matters: engines covered, prompt tracking, content execution, and technical AI-readiness.
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Two-Thirds of Americans Think AI Is Moving Too Fast
A new Pew Research poll finds nearly half of Americans now use AI chatbots, but two-thirds think the technology is advancing too quickly. ChatGPT usage has doubled since 2023, yet only 16 percent of respondents believe AI will have a positive impact on society.
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What 100 Client-Submitted AI Audits Taught Us About LLM SEO Tools
Clients started showing up with AI-generated SEO audits. After reviewing more than a hundred of them, clear patterns emerged — and most of them weren't good. Here's what these tools consistently get wrong, and what a real audit actually needs.
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Why Your Brand Shows Up in ChatGPT but Not Perplexity (or Gemini)
Getting cited in ChatGPT doesn't guarantee you'll show up in Perplexity, Gemini, or Claude. Each AI engine pulls from a different pipeline, weights authority differently, and crawls the web on its own schedule. Here's how to diagnose the gaps and fix them.
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Google Confirms LLMS.txt Files Have Zero SEO Impact
Google updated its documentation on June 16, 2026, to clarify that LLMS.txt files do nothing for your search rankings — and that HTML remains the only standard that matters for SEO. Here's what happened and what you should do about it.
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Profound Alternatives: 7 AI Visibility Platforms Compared (2026)
Profound is the name everyone keeps dropping when AI visibility comes up. But enterprise depth and agency workflow are two very different things. Here's an honest look at who Profound is built for and which alternatives might actually fit your situation better.
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AI Visibility Metrics: How to Actually Measure Your GEO Performance
Most brands doing GEO work have no idea if it's working. This guide breaks down the AI visibility metrics that matter — citation rate, share of voice, source position, and sentiment — and shows you how to actually track them.
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Google Confirms LLMS.txt Files Have No Effect on Search Rankings
Google has updated its official guide for optimizing for generative AI search to confirm that LLMS.txt files have zero impact on search rankings or visibility. The clarification, published June 16, 2026, also states that AI text files and Markdown files are not used by Google Search. Here's what you need to know.
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Black Hat SEO: The Real Business Risks You Need to Know
Black hat SEO can look like a shortcut until it costs you your entire search presence. This guide breaks down the specific tactics, the penalties they trigger, and what recovery really looks like — no hype, just the facts.
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Google Core Update Fallout, Zero Clicks Hit 27.6%, and Apple's Siri AI Lands
Google's latest core update kept volatility high through the weekend and into the week of June 8th. A new zero-click study found only 27.6% of Google searches now send traffic to the open web. Apple also unveiled a revamped Siri AI alongside new Apple Intelligence features.
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10 SEO Tasks an AI Agent Cannot Actually Do (Yet)
AI agents can draft content, brainstorm keywords, and explain technical concepts. But there are real gaps between what an LLM thinks it knows and what your site actually needs. Here are 10 SEO tasks where AI still falls short — and what to use instead.
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