Senior SEO Strategist & Co-Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
154 articles published
Articles by Matt Weitzman — Page 10
The 9 Best AI Visibility Tools for Agencies in 2026
AI search is sending traffic now, and most agencies are still flying blind on it. Here are the nine best AI visibility tools for 2026, ranked and compared for agencies that need white-label reporting, multi-client scale, and classic SEO in the same roof.
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Google Search Stayed Online During the Gemini Outage
Google's Gemini AI product experienced several outages on June 11, 2026, but Search Engine Roundtable's Barry Schwartz confirmed directly with Google's VP of Search Engineering that AI Mode and AI Overviews were completely unaffected. It's a small but telling sign of how Google has architected its AI search features.
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Why Your Highest-Quality Content Is Invisible to AI Engines (And How to Fix It)
You wrote a 3,500-word definitive guide. It ranks on page one. But ChatGPT, Perplexity, and Google's AI Overviews never cite it. The problem isn't quality — it's structure. Here's how to fix it without dumbing anything down.
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GEO for Local and Service-Area Businesses: Getting Cited in AI Answers
AI engines are answering 'best plumber near me' and 'top HVAC company in Austin' without sending users to a search results page. Here's how local and service-area businesses can earn those citations through Generative Engine Optimization.
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Apple's AI Shortcuts Idea Is Basically Vibe Coding Your iPhone
Apple spent most of WWDC 2026 playing catch-up on AI, but buried inside the keynote is one genuinely interesting idea: let users build Shortcuts and Safari extensions using plain English. The Verge's David Pierce called it 'vibe coding your phone' — and the implications go well beyond Apple fans.
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Google Rankings Still Shaking After May 2026 Core Update Ends
The Google May 2026 core update was marked complete on June 2, 2026, but community chatter spiked again over the June 6th weekend with some webmasters reporting traffic drops as severe as 80-90%. Third-party tracking tools mostly stayed calm, creating a confusing disconnect for site owners trying to read the room.
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How to Choose an SEO Agency Without Getting Burned
Most businesses don't realize they've hired the wrong SEO agency until three months and several thousand dollars are already gone. Here's how to vet agencies properly before you sign anything.
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Google May Core Update Done, AI Reports & ChatGPT Ads: What Happened This Week
The Google May 2026 core update has finished rolling out, and it brought another wave of volatility on June 2nd. Alongside it, Google Search Console launched new AI performance reports and blocking controls, Microsoft admitted AI search reduces clicks, and ChatGPT rolled out multi-advertiser ad placements.
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How to Get Your Brand Cited in ChatGPT: A Practical 2026 Playbook
Getting ranked on Google and getting cited in ChatGPT are two different games. This playbook breaks down the exact GEO moves that put your brand inside ChatGPT's answers — not just near them.
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What Is RAG, and Why It Decides Whether AI Recommends Your Brand
AI tools like ChatGPT and Perplexity don't just guess your brand's name — they retrieve it. RAG retrieval augmented generation is the engine behind those citations, and if your content isn't structured to be found, you're invisible. Here's what marketers need to understand.
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GEO vs SEO: What's Actually Different (and Why You Need Both in 2026)
SEO gets your page ranked. GEO gets your brand cited inside an AI-generated answer. They share a foundation — but the mechanics diverge in ways that matter. Here's what's actually different and how to play both.
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Google Must Let Publishers Opt Out of AI Search Under UK Rules
The UK's Competition and Markets Authority has made it official: Google must offer publishers a way to opt out of AI search features like AI Overviews and AI Mode. The toggle will live in Google Search Console and roll out globally after a UK pilot. Here's what it means for your traffic and content strategy.
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