Senior SEO/GEO Strategist & Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
193 articles published
Articles by Matt Weitzman, Page 10
OpenAI's GPT-Live-1 Brings Smarter, Less Interruptive Voice Mode to ChatGPT
OpenAI has launched GPT-Live-1, a new voice model for ChatGPT that can speak and listen at the same time and interrupts users far less often. The upgrade also brings real-time translation, AI-generated visuals, and a connection to text models like GPT-5.5 for reasoning and web search. Here's what changed and why it matters.
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Questions Every Client Should Ask Before Signing an SEO Contract
Most clients sign SEO contracts without asking the questions that actually matter. Here's what to ask before you commit, and what the answers tell you about who you're really hiring.
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OpenAI Adds Audience Targeting to ChatGPT Ads Platform
OpenAI is rolling out a new Audiences targeting option inside ChatGPT Ads, allowing advertisers to upload raw or hashed emails and phone numbers as campaign filters. The feature was spotted by community members on LinkedIn before any official documentation went live. Here's what we know and what it means for your paid strategy.
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Scrunch AI Alternatives for Agencies (2026): A Balanced Review
Scrunch AI does a solid job of showing brands where they appear in AI search. But if you're running client accounts and need white-label reporting, content execution, and classic SEO in the same platform, the fit gets complicated. Here's the honest breakdown.
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ChatGPT Ads Now Lets You Target by Audience Lists
OpenAI is rolling out an Audiences targeting option inside ChatGPT Ads, letting advertisers upload emails and phone numbers to filter campaigns. The feature was spotted in the wild before any official documentation dropped. Here's what we know and what it means for your ad strategy.
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How Long Does SEO Take? Setting Honest Expectations
SEO timelines vary wildly depending on your site's age, competition, and technical health. Here's an honest breakdown of what to expect and when: no hype, no vague promises.
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Fanfiction Communities Are Hunting AI Writers: With Shaky Tools
A new browser skin for Archive of Our Own claims to catch AI-generated fanfiction by detecting coding artifacts left by Anthropic's Claude. The tool works, sort of. But the witch hunt it's fueling raises bigger questions about AI detection that go well beyond fan communities.
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What Is Entity SEO and Why Does It Matter for Your Rankings?
Google doesn't just read your keywords anymore; it recognizes people, places, brands, and concepts as distinct entities. Entity SEO is how you make sure Google knows exactly who you are and why you're trustworthy. Here's what that means for your rankings.
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Best White Label SEO Software for Agencies (2026 Buyer's Guide)
Not all white label SEO software is built the same: some white-label the reports, some the whole portal, and a few are starting to cover AI search visibility too. This guide breaks down the top tools for agencies in 2026 so you can pick the right fit without overpaying per seat.
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Google Home Speaker Review: Great Hardware, Unfinished Gemini
Google just launched its first new smart speaker in six years, priced at $99.99 and built around Gemini. The hardware impresses. The AI assistant? Not so much. Here's what the launch means for voice search and AI-powered assistants.
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The July 2025 Definitive Guide to Building Backlinks
This is your definitive backlink building guide for July 2025: a comprehensive, bookmark-worthy resource covering every major link acquisition tactic, a prioritization framework, and the hard lessons most guides skip. Whether you're an agency owner, in-house marketer, or founder doing your own SEO, this is the one guide you'll keep coming back to.
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The SEO Strategies That Actually Moved the Needle in 2025
Not every SEO tactic you read about this year actually worked. These ones did. Here's what we saw move real rankings across real campaigns in 2025.
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