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News — Page 4

News articles on the Aergos blog — strategy, tactics, and case studies from Matt Weitzman and the Aergos team.

63 articles

OpenAI's GPT-Live-1 Brings Smarter, Less Interruptive Voice Mode to ChatGPT
July 9, 2026
Matt Weitzman

OpenAI's GPT-Live-1 Brings Smarter, Less Interruptive Voice Mode to ChatGPT

OpenAI has launched GPT-Live-1, a new voice model for ChatGPT that can speak and listen at the same time and interrupts users far less often. The upgrade also brings real-time translation, AI-generated visuals, and a connection to text models like GPT-5.5 for reasoning and web search. Here's what changed and why it matters.

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OpenAI Adds Audience Targeting to ChatGPT Ads Platform
July 8, 2026
Matt Weitzman

OpenAI Adds Audience Targeting to ChatGPT Ads Platform

OpenAI is rolling out a new Audiences targeting option inside ChatGPT Ads, allowing advertisers to upload raw or hashed emails and phone numbers as campaign filters. The feature was spotted by community members on LinkedIn before any official documentation went live. Here's what we know and what it means for your paid strategy.

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ChatGPT Ads Now Lets You Target by Audience Lists
July 7, 2026
Matt Weitzman

ChatGPT Ads Now Lets You Target by Audience Lists

OpenAI is rolling out an Audiences targeting option inside ChatGPT Ads, letting advertisers upload emails and phone numbers to filter campaigns. The feature was spotted in the wild before any official documentation dropped. Here's what we know and what it means for your ad strategy.

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Fanfiction Communities Are Hunting AI Writers — With Shaky Tools
July 6, 2026
Matt Weitzman

Fanfiction Communities Are Hunting AI Writers — With Shaky Tools

A new browser skin for Archive of Our Own claims to catch AI-generated fanfiction by detecting coding artifacts left by Anthropic's Claude. The tool works — sort of. But the witch hunt it's fueling raises bigger questions about AI detection that go well beyond fan communities.

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Google Home Speaker Review: Great Hardware, Unfinished Gemini
July 2, 2026
Matt Weitzman

Google Home Speaker Review: Great Hardware, Unfinished Gemini

Google just launched its first new smart speaker in six years, priced at $99.99 and built around Gemini. The hardware impresses. The AI assistant? Not so much. Here's what the launch means for voice search and AI-powered assistants.

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Google Home Speaker Review: Great Hardware, Half-Baked Gemini
July 1, 2026
Matt Weitzman

Google Home Speaker Review: Great Hardware, Half-Baked Gemini

Google just released its first new smart speaker in six years, priced at $99.99 and built around Gemini for Home. The hardware is genuinely good. The AI? Still a work in progress. Here's what The Verge's review tells us about where AI assistants actually stand right now.

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Google Gemini Now Generates Personalized Images Using Your Photos and Gmail
June 30, 2026
Matt Weitzman

Google Gemini Now Generates Personalized Images Using Your Photos and Gmail

Google has expanded its Personal Intelligence feature in the Gemini app, letting eligible U.S. users generate deeply personalized images for free using context pulled from Gmail, Google Photos, YouTube, and Search. The update connects Personal Intelligence with Nano Banana and Google Photos, so users can prompt simple requests like 'design my dream house' without manually explaining their preferences. Here's what it means for your content strategy.

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OpenAI Launches GPT-5.6 — Three Models, Government Oversight
June 29, 2026
Matt Weitzman

OpenAI Launches GPT-5.6 — Three Models, Government Oversight

OpenAI dropped a limited preview of GPT-5.6 less than 24 hours after reports surfaced that the Trump administration had asked the company to stagger the release. The suite includes three models — Sol, Terra, and Luna — with a heavy focus on safety, coding, and agentic tasks. Here's what happened and what it means for anyone using AI tools at work.

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OpenAI Unveils Jalapeño, Its First Custom AI Chip
June 25, 2026
Matt Weitzman

OpenAI Unveils Jalapeño, Its First Custom AI Chip

OpenAI announced its first custom AI chip on June 24, 2026. Called Jalapeño and built with Broadcom, the inference chip is designed to power ChatGPT and other large language models — and it signals a major shift in who controls AI infrastructure.

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Google Search Console AI Reports Expand Beyond the UK
June 24, 2026
Matt Weitzman

Google Search Console AI Reports Expand Beyond the UK

Google is expanding its generative AI performance reporting in Search Console beyond the UK, with users in India already reporting access. The June 23 search news roundup also covers Google Ads AI Max reporting updates, new subscription linking policies for news publishers, and financial advertiser verification rolling out across 24 European markets.

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UK Orders Google to Share Its Algorithm, Plus Bing AI Reporting Gets an Upgrade
June 23, 2026
Matt Weitzman

UK Orders Google to Share Its Algorithm, Plus Bing AI Reporting Gets an Upgrade

The UK's Competition and Markets Authority ordered Google to share its search ranking algorithm and enable data portability to third parties. That headline alone would have made it a big week in search — but there was plenty more. Here's what happened and what it means for your SEO strategy.

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UK Orders Google to Share Its Search Algorithm: What SEOs Need to Know
June 22, 2026
Matt Weitzman

UK Orders Google to Share Its Search Algorithm: What SEOs Need to Know

The UK's Competition and Markets Authority ordered Google to share how its search results are ranked and enable data portability to third parties. That headline leads a busy week in search that also included Bing Webmaster Tools AI reporting upgrades, Google's guidance on LLMS.txt files, and more.

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