301 Redirect.
Learn what 301 Redirect means in modern search and SEO.
A permanent HTTP redirect from one URL to another, passing most of the original URL's ranking signals to the new destination.
A 301 redirect is an HTTP response code indicating that a page has permanently moved to a new URL. When a browser or crawler requests the original URL, the server returns a 301 response with the new location, and the requester is automatically forwarded. 301 redirects pass approximately 90–99% of link equity from the old URL to the new one, making them the correct choice for permanent URL changes, site migrations, and content consolidation.
301 vs. 302 Redirects
A 302 redirect signals a temporary move—the original URL should be remembered as the canonical version. Search engines treat 302s differently: they may not pass link equity or update index entries as readily. Always use 301 for permanent changes (domain migrations, URL restructuring, HTTP to HTTPS consolidation) and 302 only for genuinely temporary redirects (A/B test variants, seasonal campaign pages).
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