302 Redirect.
Learn what 302 Redirect means in modern search and SEO.
A temporary HTTP redirect that sends users and crawlers to a different URL without signalling a permanent change or transferring PageRank.
A 302 redirect is a temporary HTTP redirect: the server tells the browser or crawler that the requested resource is temporarily available at a different URL, but the original URL should still be considered valid. Unlike a 301, a 302 does not permanently transfer PageRank or link equity to the destination URL.
When to Use 302 vs 301
Use a 302 for genuinely temporary situations: A/B test variants, seasonal promotional pages, maintenance pages, or geo-based landing page tests where the original URL will return. Use a 301 when a URL has permanently moved and will never reappear at its original address. Incorrectly using a 302 for a permanent move keeps the original URL indexed and prevents link equity consolidation.
Google's Interpretation of 302s
Google has become better at detecting when a 302 is functionally permanent and treating it similarly to a 301. However, this interpretation is not guaranteed and can take months. During that period, the original URL may remain indexed while the destination competes for the same keywords. When in doubt, use a 301 for permanent moves and a 302 only when you genuinely intend to restore the original URL.
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