Dofollow Link.

A dofollow link is a standard HTML hyperlink that passes PageRank — link equity — from the linking page to the linked page. 'Dofollow' is not an actual HTML attribute; it is an SEO community term used in contrast to rel='nofollow'. All links are dofollow by default unless the nofollow, sponsored, or ugc attribute is explicitly added. When search engines crawl a dofollow link, they follow it, index the destination, and pass authority.

Why Dofollow Links Matter

PageRank — the algorithm at the heart of Google's ranking system — flows through dofollow links. A dofollow link from a high-authority, topically relevant page is one of the most powerful ranking signals an SEO practitioner can earn. The quality of dofollow links (authority of the linking page, topical relevance, anchor text context, placement on the page) matters more than quantity.

Evaluating Link Value

Not all dofollow links are equal. A dofollow link in the footer of a low-quality directory is nearly worthless. A dofollow link embedded in editorial body text on a high-authority, topically relevant publication carries substantial PageRank and brand authority. Key evaluation factors: Domain Rating or Domain Authority of the linking domain, topical relevance between linking content and linked content, link placement (editorial body > sidebar > footer), and anchor text.