Gemini (Google AI).
Learn what Gemini (Google AI) means in modern search and SEO.
Google's family of multimodal large language models powering Google Search AI Overviews, Google Assistant, and the Gemini app.
Gemini is Google's family of multimodal large language models, announced in December 2023 as the successor to PaLM 2. The Gemini family includes Gemini Ultra, Pro, and Nano variants with different capability and efficiency trade-offs. Gemini powers Google's AI Overviews in Search, the Gemini app (successor to Bard), Google Workspace AI features, and Android assistant functionality.
Gemini's Role in Google Search
Google's AI Overviews, the AI-generated summaries appearing at the top of many search results, are powered by Gemini models. Gemini processes queries, synthesises information from indexed web content, and generates answers that cite sources. Content that is cited in Gemini-generated overviews receives significant brand exposure even when users do not click through to the cited pages.
Optimising for Gemini-Powered Search
Content that appears in AI Overviews tends to be well-structured, authoritative, and directly answers specific questions. Implementing structured data, maintaining strong E-E-A-T signals, and writing concise factual summaries that Gemini can extract and cite are the primary optimisation strategies for visibility in Gemini-powered search features.
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