Google Search Console.
Learn what Google Search Console means in modern search and SEO.
Google's free webmaster tool that provides data on a site's organic search performance, indexing status, crawl errors, and manual actions.
Google Search Console (GSC) is Google's free tool for monitoring and maintaining a site's presence in Google Search results. It provides data on queries that drive impressions and clicks (with average position), index coverage (which pages are indexed and which have errors), Core Web Vitals field data, manual actions, and mobile usability issues.
Performance Report
The Performance report shows clicks, impressions, CTR, and average position for queries, pages, countries, and devices. The 16-month rolling window allows year-over-year comparison. Filtering by specific query clusters reveals keyword opportunity — pages with high impressions and low CTR benefit from title tag optimisation; pages with poor average position benefit from content improvement.
Index Coverage Report
The Coverage report categorises all URLs Google has attempted to crawl: Valid (indexed), Valid with warnings (indexed but has issues), Error (not indexed), and Excluded (not indexed, intentionally or otherwise). Excluded reasons include 'Crawled – currently not indexed' (crawled but Google chose not to index), 'Duplicate without user-selected canonical', and 'Blocked by robots.txt'. Each status requires different remediation.
URL Inspection Tool
The URL Inspection tool reveals how Google sees a specific URL: last crawl date, crawl status, rendered screenshot, structured data detected, and whether the page is indexed. It also allows requesting a fresh crawl for urgent indexing needs. This is the first tool to use when investigating why a specific page isn't ranking or indexing.
Articles about Google Search Console
Read more on the Aergos blog.
Google Confirms Image Thumbnails Update Slowly in Search Results
Google's John Mueller confirmed that image thumbnails in Search results can lag significantly behind updates made on the actual page. The delay gets worse when the old image is still present somewhere on the page, even if it's no longer the primary. Here's what happened, what Mueller said, and what you should do about it.
Read article
How to Create an SEO Report Your Clients Actually Understand
Most SEO reports lose clients before page two. Learn what to include, what to cut, how to frame wins and losses honestly, and how to build a reporting rhythm that keeps clients confident and retained.
Read article
Understanding Zero-Click Searches and What They Mean for Your Traffic
More searches than ever end without a single click to any website. Zero-click searches are reshaping what it means to rank — and if your strategy still centers on organic clicks alone, you're already playing catch-up. Here's what's actually happening and what to do about it.
Read article
The Agency Owner's Complete Guide to SEO Reporting (September 2025)
Most agency clients don't lose faith in SEO — they lose faith in the report. This September, we're breaking down everything you need to build SEO reports that actually retain clients: what to show, what to cut, how to frame rough months, and how to automate the whole process without losing the human touch.
Read article
How to Improve Your Website's Click-Through Rate From Search Results
Ranking on page one is only half the battle. If searchers scroll past your result, the traffic never comes. Here's how to write titles, meta descriptions, and earn rich results that actually get clicked.
Read article
How to Fix Duplicate Content Issues on Your Website
Duplicate content SEO issues are quieter than a manual penalty but just as damaging. This guide walks you through what actually counts as duplicate content, how to diagnose it, and the specific fixes that move the needle.
Read articleReady to close the loop?
See every term in action
Aergos tracks your AI and organic visibility across every channel, in one platform.
Not ready to talk? Audit your site free →