Google Search Console.
Learn what Google Search Console means in modern search and SEO.
Google's free webmaster tool that provides data on a site's organic search performance, indexing status, crawl errors, and manual actions.
Google Search Console (GSC) is Google's free tool for monitoring and maintaining a site's presence in Google Search results. It provides data on queries that drive impressions and clicks (with average position), index coverage (which pages are indexed and which have errors), Core Web Vitals field data, manual actions, and mobile usability issues.
Performance Report
The Performance report shows clicks, impressions, CTR, and average position for queries, pages, countries, and devices. The 16-month rolling window allows year-over-year comparison. Filtering by specific query clusters reveals keyword opportunity: pages with high impressions and low CTR benefit from title tag optimisation; pages with poor average position benefit from content improvement.
Index Coverage Report
The Coverage report categorises all URLs Google has attempted to crawl: Valid (indexed), Valid with warnings (indexed but has issues), Error (not indexed), and Excluded (not indexed, intentionally or otherwise). Excluded reasons include 'Crawled – currently not indexed' (crawled but Google chose not to index), 'Duplicate without user-selected canonical', and 'Blocked by robots.txt'. Each status requires different remediation.
URL Inspection Tool
The URL Inspection tool reveals how Google sees a specific URL: last crawl date, crawl status, rendered screenshot, structured data detected, and whether the page is indexed. It also allows requesting a fresh crawl for urgent indexing needs. This is the first tool to use when investigating why a specific page isn't ranking or indexing.
Articles about Google Search Console
Read more on the Aergos blog.
Your 2027 SEO Plan: What to Fix First in January
Most SEO plans fail before February because they start with content instead of the things quietly killing rankings. Here is the order that actually works: audit first, fix technical blockers, then build content and measurement around what matters.
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The Best Local SEO Tools in 2026 (for Single and Multi-Location Businesses)
Choosing the right local SEO tool is harder than it looks. This guide breaks down the best local SEO tools for 2026, covering rank grids, citation management, review monitoring, and AI visibility so you can pick the right stack for your situation.
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Striking Distance Keywords: How We Find the Fastest Ranking Wins
Striking distance keywords are the positions 4-20 opportunities already generating impressions in Google Search Console. Here is the exact process for filtering, fixing, and measuring them so you see ranking movement in weeks, not months.
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Google Search Ranking Volatility Spikes Again Around October 27th
Barry Schwartz at Search Engine Roundtable flagged a new spike in Google Search ranking volatility on October 27, 2026, less than a week after reporting a separate unconfirmed update on October 24th. Tracking tools are running hot and SEO community chatter is loud. Google has not confirmed anything.
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How Much Does an SEO Audit Cost? Realistic 2026 Price Ranges
SEO audit pricing ranges from free to $20,000+ depending on who does it and what you actually get. Here's how to tell the difference between a real audit and a glorified sales deck, plus honest price ranges for every budget.
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SEO Audit Report: What a Good One Includes (and a Template You Can Copy)
Most SEO audit reports fail before anyone reads them. They bury the findings in technical jargon, skip prioritization, and leave clients with no idea what to fix first. This guide walks through every section a great audit report needs, and gives you a copyable template to steal.
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