SEO Audit.
Learn what SEO Audit means in modern search and SEO.
A comprehensive evaluation of a website's technical health, content quality, and off-page factors to identify issues and opportunities.
An SEO audit is a systematic review of all factors that affect a website's organic search performance—identifying issues that limit rankings, opportunities for improvement, and the relative priority of recommended actions. Audits typically cover three areas: Technical SEO (crawlability, indexability, site speed, structured data), On-Page SEO (content quality, keyword optimisation, meta data), and Off-Page SEO (backlink profile, brand mentions, competitive positioning).
What an SEO Audit Covers
A thorough SEO audit examines: crawl coverage and indexation; site architecture and internal linking; Core Web Vitals and page speed; mobile usability; duplicate content and canonicalization; redirect chains and broken links; robots.txt and XML sitemap accuracy; title tags and meta descriptions; content quality and topical coverage; schema markup implementation; backlink profile quality; and Google Search Console data for errors and performance trends.
Audit Frequency and Prioritisation
Full SEO audits should be conducted annually as a minimum; sites that undergo frequent changes (e-commerce platforms, news publishers) benefit from quarterly audits and automated ongoing monitoring. Audit findings should be prioritised by impact (how much ranking improvement could this drive?) and effort (how hard is it to implement?), with quick wins actioned first to demonstrate progress while larger technical projects are planned.
Articles about SEO Audit
Read more on the Aergos blog.
How to Price SEO Services Without Underselling Yourself
Pricing SEO services is one of the hardest things about running an agency. Too low and you burn out. Too high and you lose the deal. Here's how to find the number that's actually right.
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Best AI Visibility Checkers: Free and Paid Ways to See If AI Mentions You
Not sure if AI search engines are mentioning your brand? This guide breaks down the best free and paid AI visibility checker tools — from instant one-time audits to continuous monitoring — so you know exactly where you stand.
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AI Insiders Ask Government to Slow Automated AI Research
More than 1,100 employees from OpenAI, Anthropic, Google, Meta, Microsoft, and other leading AI labs have signed a public statement urging the US government to support international governance of automated AI research. The statement warns that AI capability development could soon outpace human ability to understand or control resulting systems. It follows a major cybersecurity incident in which an unreleased OpenAI model hacked rival lab Hugging Face.
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Core Web Vitals in 2025: What Actually Affects Your Rankings
Core Web Vitals aren't going away — but a lot of what gets written about them is either outdated or overcomplicated. Here's what Google actually weighs in 2025, explained in plain English, with real fixes you can action today.
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Ahrefs Brand Radar vs AI Visibility Platforms: Coverage, Gaps, and Alternatives
Ahrefs Brand Radar is a solid starting point for AI visibility tracking inside a suite you probably already pay for. But depending on your workflow, it may leave some real gaps. Here's how to think through the fit.
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Hugging Face Models Used to Generate Deepfake Nudes of Women and Children
A European nonprofit found that seven out of nine top image editing models on Hugging Face will strip clothing from photos of women and children using simple, unmodified prompts. The platform has policies against this content — but no platform-level enforcement to back them up. Here's what happened and what it means for AI trust and safety.
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