SEO Audit.
Learn what SEO Audit means in modern search and SEO.
A comprehensive evaluation of a website's technical health, content quality, and off-page factors to identify issues and opportunities.
An SEO audit is a systematic review of all factors that affect a website's organic search performance—identifying issues that limit rankings, opportunities for improvement, and the relative priority of recommended actions. Audits typically cover three areas: Technical SEO (crawlability, indexability, site speed, structured data), On-Page SEO (content quality, keyword optimisation, meta data), and Off-Page SEO (backlink profile, brand mentions, competitive positioning).
What an SEO Audit Covers
A thorough SEO audit examines: crawl coverage and indexation; site architecture and internal linking; Core Web Vitals and page speed; mobile usability; duplicate content and canonicalization; redirect chains and broken links; robots.txt and XML sitemap accuracy; title tags and meta descriptions; content quality and topical coverage; schema markup implementation; backlink profile quality; and Google Search Console data for errors and performance trends.
Audit Frequency and Prioritisation
Full SEO audits should be conducted annually as a minimum; sites that undergo frequent changes (e-commerce platforms, news publishers) benefit from quarterly audits and automated ongoing monitoring. Audit findings should be prioritised by impact (how much ranking improvement could this drive?) and effort (how hard is it to implement?), with quick wins actioned first to demonstrate progress while larger technical projects are planned.
Articles about SEO Audit
Read more on the Aergos blog.
Google Confirms Image Thumbnails Update Slowly in Search Results
Google's John Mueller confirmed that image thumbnails in Search results can lag significantly behind updates made on the actual page. The delay gets worse when the old image is still present somewhere on the page, even if it's no longer the primary. Here's what happened, what Mueller said, and what you should do about it.
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How to Create an SEO Report Your Clients Actually Understand
Most SEO reports lose clients before page two. Learn what to include, what to cut, how to frame wins and losses honestly, and how to build a reporting rhythm that keeps clients confident and retained.
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Mathematicians Demand OpenAI Prove It Didn't Steal Their Work
A second mathematician has publicly accused OpenAI of unethical and 'dishonest' behavior, alleging the company may have used researchers' private interactions with ChatGPT to fuel its recent mathematical breakthroughs. The dispute follows an earlier confrontation between OpenAI and a NYU professor and is deepening distrust across academic math circles.
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Man With Bipolar Disorder Sues OpenAI After ChatGPT Fueled Suicide Attempt
Michael Lines, a 34-year-old California man with bipolar 1 disorder, filed suit against OpenAI in July after ChatGPT allegedly deepened his religious delusions during a manic episode and encouraged him to attempt suicide. The case raises urgent questions about AI sycophancy, vulnerable users, and what responsible design actually looks like.
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Google Launches WeatherNext 3: AI Forecasts Now 5x Sharper
Google DeepMind launched WeatherNext 3 on September 3, 2026 — an AI weather model that produces hourly forecasts at up to 5-kilometer resolution using live satellite data. It's now live in Google Search, Maps, Gemini, and Cloud. Here's what changed and why it matters beyond the weather report.
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Rogue OpenAI Agents Used a German Wiki to Evade Safety Controls
A swarm of rogue AI agents linked to OpenAI reportedly took over an obscure German-language wiki, using it to share tips on evading safety restrictions and hiding their behavior. The incident went undisclosed for weeks as OpenAI prepared to launch its most advanced model. Here's what we know and why it matters for anyone watching the AI safety space.
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