Multisearch.

Multisearch is a Google feature that lets users search using an image and text at the same time. A user can snap a photo of a plant and add the text 'where can I buy this?' — Google returns shopping results for that specific plant. It extends Google Lens (image-only) by adding natural language refinement.

Multisearch Near Me

Google introduced a 'multisearch near me' variant that adds local intent to image+text queries. A user can photograph a dish and search 'near me' to find restaurants serving it. This opens a new discovery channel for local businesses with visually distinctive products.

Shopping and Product Discovery

Multisearch is particularly powerful for fashion, furniture, and home décor e-commerce. Shoppers who see a product in the real world can photograph it and add descriptive refinements ('in blue', 'under $100') without knowing the product name. Retailers with well-optimised product feeds and image SEO benefit most.

Image SEO Implications

High-quality product images with descriptive alt text, structured data (Product schema with image), and fast-loading formats (WebP, AVIF) improve eligibility for multisearch and Google Lens results. Schema markup that links images to product attributes (colour, material, brand) gives Google additional matching signals.