For agencies & iGaming operators

Win players from organic — search and AI.

iGaming is fiercely competitive and heavily ad-restricted, so organic search and AI answers decide who acquires players affordably. Aergos tracks where iGaming clients rank on Google and where they get cited across AI answers for category, comparison, and review queries, then builds the content that wins the click.

7-day trial. First insights in minutes.

app.aergos.ai/visibility
Aergos Logo
JD
Jane D.
Business

AI Visibility

mattsplumbing.com · 60 queries · 2h ago

Citation Rate
48%cited
144 of 300 queries
Avg Position
1.8
when cited
+0.4vs last scan
Share of Voice
#2
of 5 competitors
+1this month

Citations by Platform

Last 60 queries
Google AI Overview
4270%
ChatGPT Search
2847%
Perplexity
3152%
Gemini
2440%
Claude
1932%

Recent Citations

View all

"best plumber midtown atlanta"

Google AI Overview
#1

"emergency water heater repair"

ChatGPT Search
#2

"drain cleaning cost florida"

Perplexity
#1

"24/7 plumbing services near me"

Google AI Overview
#3

"how to fix leaky faucet"

Gemini
#2

What your clients' customers are asking AI

"best online casino""top sportsbook bonuses""SEO platform for iGaming""GEO for online casinos""best slots app real money"
20–70%

of clicks now absorbed by AI Overviews across a real agency book — answers, not links

80%

of #1 results are human-written; pure-AI pages win the top spot only 9% of the time (Semrush)

Since 2010

built by SEO operators across agencies, public-market sites, and local businesses

The blind spot

Ad-restricted and ruthless — organic decides player CAC

iGaming faces tight advertising restrictions and brutal competition, so organic search and AI answers drive much of affordable player acquisition. AI now names a shortlist for category, comparison, and review queries before a player ever signs up.

Restricted paid channels pushing acquisition to organic and AI
AI answers naming competitor operators for category and review queries
Affiliate and review sites owning the comparison queries
SEO and AI visibility tracked in separate tools

When ads are restricted, organic and AI visibility decide player CAC.

Category, comparison, and review visibility

Aergos shows where competitors and affiliates are cited for your category, comparison, and review queries across Google, AI Overviews, ChatGPT, Gemini, Claude, and Perplexity, identifies the content and entity gaps, and helps you ship the content that earns the click — affordably.

Every iGaming segment

One platform across every segment you serve

Online casinoSportsbookPokerSlotsAffiliate & review sitesCrypto casinoLive dealerBingo & lottery

What we optimize

Visibility in search and AI answers comes down to four things working together — Aergos tracks and improves all of them:

Entities & topical authority

Clear entity signals and topical depth so engines understand exactly what you do, where, and for whom — the foundation for being retrieved and cited.

Content & direct answers

Pages that answer the precise questions buyers ask, structured so an AI engine can lift and cite the passage — not just rank a generic page.

Technical & structured data

Crawlability, site health, and schema so engines can read, trust, and represent the page correctly across search and AI surfaces.

Authority & trust (E-E-A-T)

Reviews, expertise signals, and brand presence that move an engine from "knows you exist" to "recommends you in the answer."

One workflow, from visibility to published work

The visibility, the competitor gap behind it, the content and technical work to close it — and the white-label layer to deliver it under your brand.

Category & review AI visibility

  • Citations across ChatGPT, Gemini, Perplexity, Claude, Google AI (Copilot coming soon)
  • Tracked for category, comparison, and review queries
  • Share of voice vs operators and affiliates
  • Competitor & affiliate insight

  • Who AI names for your category and why
  • The affiliates owning comparison and review queries
  • The content gaps behind their citations
  • Content that ranks

  • Briefs for category, comparison, and review pages
  • AI-assisted drafts with real-time SEO scoring
  • Publish to the site, then measure
  • Rankings + AI in one view

  • Search rankings and AI citations side by side
  • Per-query, per-engine movement
  • Conversion tracking from search and AI referrals
  • White-label client portals

  • Your logo and brand color on every report
  • Client portal on your own domain (CNAME)
  • A separate, branded portal per client
  • Unified reporting

  • GSC, GA4, rankings, and AI citations in one view
  • Conversion tracking from search and AI referrals
  • Reporting a client and a stakeholder can both read
  • See it on your own clients

    See how buyers find operators across search and AI

    Run a scan and Aergos shows the real picture for operators — rankings, AI citations, and the competitors winning the queries your clients should own.

    See your competitors

    The operators winning your category, comparison, and "best" queries — and where they're exposed.

    See how customers search

    The exact category and comparison questions buyers ask Google and AI for operators.

    See who AI cites

    Which operators ChatGPT, Gemini, Perplexity, and AI Overviews name — and who's cited when your client isn't.

    From insight to published work

    Diagnose

    See the gap

    Rankings and AI citations show exactly where each client stands — and who is winning the queries they should own.

    Brief

    Turn gaps into a plan

    Aergos turns the gap analysis into prioritized content briefs and technical fixes, ranked by impact and effort.

    Build & publish

    Ship the work

    Draft content with AI assistance and real-time scoring, route it through approvals, and publish to the client's CMS.

    Measure

    Prove the lift

    Track rankings, AI citations, traffic, and conversions over time — in a white-label report the client trusts.

    Built for the agency motion

    Run every client from one workspace

    Add SEO and AI visibility for this vertical to your retainers without adding headcount. Switch between clients, manage approvals, and deliver white-label reporting under your brand.

  • Client switcher and per-client workspaces
  • White-label portals, reports, and branding
  • Approvals so nothing publishes without sign-off
  • Add deliverables and margin without adding tools
  • app.aergos.ai/clients
    Aergos Logo
    JD
    Jane D.
    Agency Owner

    Clients

    6 accounts · 3 seats in use

    Total Clients
    6
    Avg Visibility
    61%
    Published Pages
    757
    Needs Attention
    1

    All Clients

    ClientStatusVisibilityPagesTraffic (30d)Trend
    MP
    Matt's Midtown Plumbing
    Active
    72%
    148
    12.4k+18%
    LM
    Lumina Marketing
    Optimizing
    54%
    86
    7.8k+12%
    ER
    Evergreen Retail
    Active
    81%
    215
    24.6k+24%
    AL
    Apex Logistics
    Pending
    12%
    0
    HF
    Harbor Financial
    Active
    68%
    124
    9.2k-3%
    VM
    Vertex Medical
    Active
    77%
    184
    16.8k+31%

    Pricing that scales with your book of clients

    Run multiple clients on Pro, or add white-label portals and client management on Agency. Pricing scales with what you operate, not a per-seat tax.

    Monthly
    Annual2 months free

    Business

    $99/mo
    $82.50/mo annually2 months free
    For businesses with one website
    • 1 website
    • 20 pages/month content creation
    • 1 user (+$25/seat)
    • Full platform access
    • AI Content Studio
    • Technical SEO crawler
    • Unified analytics (GSC + GA4)
    • AI Visibility tracking
    • WordPress, Wix, or Shopify integration
    • Email support
    Best for: Solo operators, startups, local businesses, freelancers, in-house marketers
    ★ Most Popular

    Pro

    $299/mo
    $249.17/mo annually2 months free
    For businesses with multiple websites, freelancers and agencies
    • 3 websites included
    • +$99/mo per additional website
    • 60 pages/mo
    • 2 users (+$25/seat)
    • Everything in Business, plus:
    • Pro dashboard
    • Site switching
    • Approval workflows
    • Team collaboration & roles
    • Priority email support
    Best for: Businesses with multiple websites, freelancers and agencies

    Agency

    $499/mo
    $415.83/mo annually2 months free
    For agencies needing client-facing features
    • 3 client sites included
    • +$119/mo per additional client
    • 75 pages/mo
    • 3 users (+$25/seat)
    • Everything in Pro, plus:
    • Client portals, view & approve
    • Client user invitations
    • White-label portal — +$99/mo add-on (your logo & colors)
    • Aergos MCP server (drive the platform from Claude)
    Best for: Growing agencies, client-facing teams, white-label needs

    Enterprise

    CONTACT
    Pricing tailored to your scale
    For large agencies and organizations
    • Everything in Agency, plus:
    • Volume discounts
    • SSO/SAML integration
    • API access
    • Aergos MCP server (drive the platform from Claude)
    • Webhooks
    • Dedicated account manager
    • Priority support
    • Custom integrations
    • Quarterly business reviews
    Best for: Large agencies (100+ clients), multi-brand organizations, enterprise teams

    With ads restricted, organic gaps are expensive player losses

    Every category and review query answered without your client sends a player to a competitor or affiliate — and paid channels can't easily buy them back. Organic and AI visibility earned early is the edge.

    Frequently asked questions

    Free SEO, GEO & AI audit

    Is your site set up to show up in search and AI?

    Run a free instant audit. We check the on-page SEO basics and the files that control whether search engines and AI crawlers can access your site — robots.txt, sitemap.xml and llms.txt.

    Free · instant · no sign-up for your first audit.

    Ready to close the loop?

    Win search and AI answers in your clients' industries

    Book a demo to see visibility on your own clients, or start a 7-day trial.

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