Be the brand people find — in search and AI.
People research coverage with AI before they request a quote. Aergos tracks where insurance clients rank and where they get cited for coverage, comparison, and "best [type]" queries — and builds the trustworthy content those high-stakes YMYL queries reward.
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AI Visibility
mattsplumbing.com · 60 queries · 2h ago
What your clients' customers are asking AI
of clicks now absorbed by AI Overviews across a real agency book — answers, not links
of #1 results are human-written; pure-AI pages win the top spot only 9% of the time (Semrush)
built by SEO operators across agencies, public-market sites, and local businesses
The blind spot
AI answers coverage questions — and trust decides the citation
Insurance queries are high-stakes YMYL: engines weight trust and accuracy heavily. AI now answers "best [type]" and coverage questions with a named shortlist before anyone requests a quote.
In insurance, an unearned citation is a quote request a competitor received.
Stop renting policyholders by the click
Insurance keywords are among the most expensive in all of search. Paid clicks stop the moment the budget does; rankings and AI citations keep working. Aergos helps you earn the organic and AI-answer real estate instead of bidding against everyone.
vs ~$5 across all industries — "auto insurance quote", "buy life insurance" and similar run $60–$90+ per click, with leads near $84. It all resets to zero the day you pause.
Rankings and AI citations compound over time and show up in the answers buyers now trust — no per-click cost, and nothing resets when the budget stops.
Every click you rent is gone when the budget stops. Every ranking and citation you earn keeps working.
CPC and lead benchmarks: WordStream / Focus Digital 2025.
Trust-grade content for high-stakes coverage queries
Aergos shows where competitors and aggregators are cited for your coverage, comparison, and "best [type]" queries, identifies the trust and content gaps behind it, and helps you ship the clear, credible content that YMYL insurance queries reward — tracked across Google and AI answers.
Every insurance line
One platform across every segment you serve
What we optimize
Visibility in search and AI answers comes down to four things working together — Aergos tracks and improves all of them:
Entities & topical authority
Clear entity signals and topical depth so engines understand exactly what you do, where, and for whom — the foundation for being retrieved and cited.
Content & direct answers
Pages that answer the precise questions buyers ask, structured so an AI engine can lift and cite the passage — not just rank a generic page.
Technical & structured data
Crawlability, site health, and schema so engines can read, trust, and represent the page correctly across search and AI surfaces.
Authority & trust (E-E-A-T)
Reviews, expertise signals, and brand presence that move an engine from "knows you exist" to "recommends you in the answer."
One workflow, from visibility to published work
The visibility, the competitor gap behind it, the content and technical work to close it — and the white-label layer to deliver it under your brand.
Coverage & comparison AI visibility
Competitor & aggregator insight
YMYL-grade content
Rankings + AI in one view
White-label client portals
Unified reporting
See it on your own clients
See how buyers find insurance brands across search and AI
Run a scan and Aergos shows the real picture for insurance brands — rankings, AI citations, and the competitors winning the queries your clients should own.
See your competitors
The insurance brands winning your category, comparison, and "best" queries — and where they're exposed.
See how customers search
The exact category and comparison questions buyers ask Google and AI for insurance brands.
See who AI cites
Which insurance brands ChatGPT, Gemini, Perplexity, and AI Overviews name — and who's cited when your client isn't.
From insight to published work
See the gap
Rankings and AI citations show exactly where each client stands — and who is winning the queries they should own.
Turn gaps into a plan
Aergos turns the gap analysis into prioritized content briefs and technical fixes, ranked by impact and effort.
Ship the work
Draft content with AI assistance and real-time scoring, route it through approvals, and publish to the client's CMS.
Prove the lift
Track rankings, AI citations, traffic, and conversions over time — in a white-label report the client trusts.
Built for the agency motion
Run every client from one workspace
Add SEO and AI visibility for this vertical to your retainers without adding headcount. Switch between clients, manage approvals, and deliver white-label reporting under your brand.
Clients
6 accounts · 3 seats in use
Pricing that scales with your book of clients
Run multiple clients on Pro, or add white-label portals and client management on Agency. Pricing scales with what you operate, not a per-seat tax.
Business
- 1 website
- 20 pages/month content creation
- 1 user (+$25/seat)
- Full platform access
- AI Content Studio
- Technical SEO crawler
- Unified analytics (GSC + GA4)
- AI Visibility tracking
- WordPress, Wix, or Shopify integration
- Email support
Pro
- 3 websites included
- —+$99/mo per additional website
- 60 pages/mo
- 2 users (+$25/seat)
- Everything in Business, plus:
- Pro dashboard
- Site switching
- Approval workflows
- Team collaboration & roles
- Priority email support
Agency
- 3 client sites included
- —+$119/mo per additional client
- 75 pages/mo
- 3 users (+$25/seat)
- Everything in Pro, plus:
- Client portals, view & approve
- Client user invitations
- White-label portal — +$99/mo add-on (your logo & colors)
- Aergos MCP server (drive the platform from Claude)
Enterprise
- Everything in Agency, plus:
- Volume discounts
- SSO/SAML integration
- API access
- Aergos MCP server (drive the platform from Claude)
- Webhooks
- Dedicated account manager
- Priority support
- Custom integrations
- Quarterly business reviews
AI is recommending coverage before the quote request
Every "best [type]" and coverage query an AI answers without your client sends the quote request to a competitor. Trust earned early in the answer is hard to displace.
Frequently asked questions
Related industries
The platform
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