Senior SEO/GEO Strategist & Founder
Matt Weitzman
Matt has over 15 years of experience in technical SEO and digital marketing. He specializes in algorithmic recovery, enterprise architecture, and leveraging AI for content scaling. He is a frequent speaker at search marketing conferences.
193 articles published
Articles by Matt Weitzman, Page 15
Google May Core Update, AI Mention Manipulation Warnings, and More
Google's May 2026 core update has landed, and Google issued a strong warning against buying or manipulating brand mentions for AI. Meanwhile, ChatGPT is sending significantly more referral traffic as it shows more links. Here's the full breakdown.
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How LLMs Actually "Read" Your Website (And Why It's Different From Google)
ChatGPT might be serving visitors a six-month-old version of your homepage. Perplexity is live but cuts you off mid-sentence. Google's AI Overviews run on a completely different pipeline than either one. Here's the plain-English breakdown of how LLMs actually process your site, and why it matters for how you write and structure your content.
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Sundar Pichai Says Search Is Becoming an Agent, Not an Answer
Google CEO Sundar Pichai sat down with The Verge's Nilay Patel just after Google I/O 2026 and laid out a vision where search kicks off tasks instead of delivering links. The conversation also put a name to something publishers have feared for years: Google Zero. Here's what changed, why it matters, and what you should do about it.
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Why AI-Generated SEO Audits Hallucinate (And What They Get Right)
AI tools can write a convincing SEO audit in under two minutes. The problem is some of what they write never actually happened. Here's how to tell the difference between a real finding and a confidently delivered hallucination.
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Google Publishes Official Guide to Optimizing for AI Search Features
Google Search Central published a new guide on May 15, 2026, to help SEOs, developers, and site owners optimize for generative AI features in Google Search. Posted by John Mueller, the resource covers content quality, local and shopping signals, AI agent guidance, and why core SEO still matters.
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Google Drops Official Guide for Generative AI Search Optimization
Google Search Central published a new guide on optimizing for generative AI features in Search, posted by John Mueller on May 15, 2026. The resource covers content quality, AEO/GEO myth-busting, AI agents, and why core SEO still matters. Here's what it means for your strategy.
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How Much Does AI Visibility Optimization Cost? A Realistic 2026 Breakdown
AI search is no longer a future concern; it's where your customers are looking right now. But what does it actually cost to show up there? Here's a honest, size-by-size breakdown of AI visibility costs for 2026.
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The Agency Owner's Guide to Client Retention in SEO
Keeping SEO clients is harder than landing them. This guide breaks down the reporting habits, communication rhythms, and proactive strategies that turn short-term contracts into long-term partnerships.
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What Happens to Your Rankings When You Stop Doing SEO?
Pausing SEO feels harmless in the moment, especially when budgets get tight. But rankings don't sit still waiting for you to come back. Here's what actually happens when you stop, and what it costs to fix it.
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How to Get Your Content Featured in Google's Answer Box
Featured snippets are the holy grail of search real estate: position zero, above everyone else. Here's exactly how to structure your content so Google picks you.
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What a Healthy SEO Campaign Actually Looks Like Month to Month
Most clients think SEO is a mystery box. You pay, you wait, something happens. But from the inside, a well-run SEO campaign has a clear rhythm: specific tasks, honest reporting, and milestones that actually mean something. Here's what that looks like.
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How Much Should a Small Business Spend on SEO?
Most small businesses either spend too little on SEO to see results or too much before they're ready to scale. Here's a clear breakdown of what different budget tiers actually get you, and how to decide where to start.
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