News — Page 2
News articles on the Aergos blog — strategy, tactics, and case studies from Matt Weitzman and the Aergos team.
33 articles
Google Gemini Now Generates Personalized Images Using Your Photos and Gmail
Google has expanded its Personal Intelligence feature in the Gemini app, letting eligible U.S. users generate deeply personalized images for free using context pulled from Gmail, Google Photos, YouTube, and Search. The update connects Personal Intelligence with Nano Banana and Google Photos, so users can prompt simple requests like 'design my dream house' without manually explaining their preferences. Here's what it means for your content strategy.
Read More
OpenAI Launches GPT-5.6 — Three Models, Government Oversight
OpenAI dropped a limited preview of GPT-5.6 less than 24 hours after reports surfaced that the Trump administration had asked the company to stagger the release. The suite includes three models — Sol, Terra, and Luna — with a heavy focus on safety, coding, and agentic tasks. Here's what happened and what it means for anyone using AI tools at work.
Read More
OpenAI Unveils Jalapeño, Its First Custom AI Chip
OpenAI announced its first custom AI chip on June 24, 2026. Called Jalapeño and built with Broadcom, the inference chip is designed to power ChatGPT and other large language models — and it signals a major shift in who controls AI infrastructure.
Read More
Google Search Console AI Reports Expand Beyond the UK
Google is expanding its generative AI performance reporting in Search Console beyond the UK, with users in India already reporting access. The June 23 search news roundup also covers Google Ads AI Max reporting updates, new subscription linking policies for news publishers, and financial advertiser verification rolling out across 24 European markets.
Read More
UK Orders Google to Share Its Algorithm, Plus Bing AI Reporting Gets an Upgrade
The UK's Competition and Markets Authority ordered Google to share its search ranking algorithm and enable data portability to third parties. That headline alone would have made it a big week in search — but there was plenty more. Here's what happened and what it means for your SEO strategy.
Read More
UK Orders Google to Share Its Search Algorithm: What SEOs Need to Know
The UK's Competition and Markets Authority ordered Google to share how its search results are ranked and enable data portability to third parties. That headline leads a busy week in search that also included Bing Webmaster Tools AI reporting upgrades, Google's guidance on LLMS.txt files, and more.
Read More
Two-Thirds of Americans Think AI Is Moving Too Fast
A new Pew Research poll finds nearly half of Americans now use AI chatbots, but two-thirds think the technology is advancing too quickly. ChatGPT usage has doubled since 2023, yet only 16 percent of respondents believe AI will have a positive impact on society.
Read More
Google Confirms LLMS.txt Files Have Zero SEO Impact
Google updated its documentation on June 16, 2026, to clarify that LLMS.txt files do nothing for your search rankings — and that HTML remains the only standard that matters for SEO. Here's what happened and what you should do about it.
Read More
Google Confirms LLMS.txt Files Have No Effect on Search Rankings
Google has updated its official guide for optimizing for generative AI search to confirm that LLMS.txt files have zero impact on search rankings or visibility. The clarification, published June 16, 2026, also states that AI text files and Markdown files are not used by Google Search. Here's what you need to know.
Read More
Google Core Update Fallout, Zero Clicks Hit 27.6%, and Apple's Siri AI Lands
Google's latest core update kept volatility high through the weekend and into the week of June 8th. A new zero-click study found only 27.6% of Google searches now send traffic to the open web. Apple also unveiled a revamped Siri AI alongside new Apple Intelligence features.
Read More
Google Search Stayed Online During the Gemini Outage
Google's Gemini AI product experienced several outages on June 11, 2026, but Search Engine Roundtable's Barry Schwartz confirmed directly with Google's VP of Search Engineering that AI Mode and AI Overviews were completely unaffected. It's a small but telling sign of how Google has architected its AI search features.
Read More
Apple's AI Shortcuts Idea Is Basically Vibe Coding Your iPhone
Apple spent most of WWDC 2026 playing catch-up on AI, but buried inside the keynote is one genuinely interesting idea: let users build Shortcuts and Safari extensions using plain English. The Verge's David Pierce called it 'vibe coding your phone' — and the implications go well beyond Apple fans.
Read More