AI Context.
Learn what AI Context means in modern AI and large language models.
The information a language model has access to when generating a response — the prompt, attached files, retrieved documents, conversation history, and system instructions.
AI context is everything inside the model's "view" at inference time. It includes the user's prompt, any documents or URLs pulled in by retrieval, attached files, prior messages in the conversation, and the system prompt set by the application. Context is what separates an LLM with rich grounding from one that's guessing from training data alone.
For marketers, context explains why the same question can get different answers from the same model: a Perplexity query that retrieves your homepage will cite different facts than a ChatGPT browse without your page in the retrieval. Optimizing for AI visibility means making sure your most quotable passages are likely to land in the model's context window when buyers ask relevant questions.
Articles about AI Context
Read more on the Aergos blog.
Semrush AI Toolkit vs Dedicated AI Visibility Platforms: What Agencies Should Know
The Semrush AI Toolkit gives you a solid starting point for AI search visibility inside a tool you already know. But depending on your agency's workflow and client needs, it might only get you halfway there. Here's how to tell the difference.
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Kimi K3 and Qwen3.8 Aren't a Surprise — They're a Pattern
Two Chinese AI models dropped last week and the world acted shocked — again. Kimi K3 from Moonshot AI and Qwen3.8 from Alibaba are making credible claims against OpenAI and Anthropic, and the real story isn't the models. It's why we keep being surprised.
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Google 7/11 Update, ChatGPT Ads, and a Big Week in Search
Search ranking volatility hit around July 11th, AI-generated images are coming to Google AI Overviews, and ChatGPT Ads just got significantly more capable. It was a dense week in search. Here's the breakdown.
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Schema Markup 101: What It Is and How to Add It to Your Site
Schema markup is one of those technical SEO wins that looks intimidating on the surface but pays off fast once you understand the basics. This guide breaks down what it is, which types actually matter, and how to add and validate it without breaking a sweat.
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Best AEO Tools: Answer Engine Optimization Software Compared (2025)
Answer engine optimization is no longer optional. These AEO tools help you track AI citations, research question-based queries, and show up when ChatGPT, Perplexity, and Google AI Overviews answer your customers' questions.
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EU Forces Google to Open Android and Search to AI Rivals
The European Commission handed down two landmark rulings Thursday requiring Google to open Android and Google Search to rival AI assistants and competing search engines. Google has until January 2027 to begin sharing search data and July 2027 to implement Android changes. The decisions could reshape how AI assistants compete — and how search visibility gets distributed.
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