AI Context.
Learn what AI Context means in modern AI and large language models.
The information a language model has access to when generating a response — the prompt, attached files, retrieved documents, conversation history, and system instructions.
AI context is everything inside the model's "view" at inference time. It includes the user's prompt, any documents or URLs pulled in by retrieval, attached files, prior messages in the conversation, and the system prompt set by the application. Context is what separates an LLM with rich grounding from one that's guessing from training data alone.
For marketers, context explains why the same question can get different answers from the same model: a Perplexity query that retrieves your homepage will cite different facts than a ChatGPT browse without your page in the retrieval. Optimizing for AI visibility means making sure your most quotable passages are likely to land in the model's context window when buyers ask relevant questions.
Articles about AI Context
Read more on the Aergos blog.
GEO vs SEO: What's Actually Different (and Why You Need Both in 2026)
SEO gets your page ranked. GEO gets your brand cited inside an AI-generated answer. They share a foundation — but the mechanics diverge in ways that matter. Here's what's actually different and how to play both.
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Google Must Let Publishers Opt Out of AI Search Under UK Rules
The UK's Competition and Markets Authority has made it official: Google must offer publishers a way to opt out of AI search features like AI Overviews and AI Mode. The toggle will live in Google Search Console and roll out globally after a UK pilot. Here's what it means for your traffic and content strategy.
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Google May 2026 Core Update Finishes With a Final Volatility Spike
Google's May 2026 core update went out with a bang — a major ranking volatility spike hit on June 2, just before the rollout officially completed. Search Engine Roundtable's Barry Schwartz reported the surge and confirmed the update finished within hours of his post. Here's what it means for your site.
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What Is Generative Engine Optimization (GEO)? The Complete 2026 Guide
SEO gets you ranked. GEO gets you cited. Generative engine optimization is the discipline of making your content retrievable and trustworthy enough for AI engines to quote you directly. This guide covers how it works, why it's different from SEO and AEO, and exactly how to start.
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AI Visibility Tools Compared: What Actually Works in 2026
AI visibility tools are multiplying fast, and the differences between them matter more than the marketing copy suggests. Here's an honest, practitioner-level breakdown of what each platform actually measures, what it misses, and how to choose the right one for your stage and size.
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The 2026 Guide to Ranking in Both SEO and AI Search
Search has split into three disciplines — SEO for rankings, AEO for answer boxes, and GEO for getting cited by AI engines like ChatGPT, Perplexity, and Gemini. This is the 2026 master guide to winning all three without running three separate playbooks. If you bookmark one resource this year, make it this one.
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