Amazon SEO.

Amazon SEO involves optimising product listings—titles, bullet points, descriptions, backend keywords, images, and A+ Content—to rank higher in Amazon's internal search results. Amazon's A10 algorithm determines ranking based on relevance to the search query and the product's performance signals: click-through rate, conversion rate, sales velocity, and customer reviews.

Amazon SEO vs Google SEO

Amazon's algorithm is conversion-focused rather than information-focused. A product that sells well for a keyword ranks higher for that keyword—making sales velocity the most powerful ranking signal. Google rewards content depth and authority; Amazon rewards commercial performance. Driving external traffic (from Google, social media, or email) to an Amazon listing improves sales velocity, which indirectly improves Amazon SEO.

Key Amazon SEO Optimisation Points

Product titles (200 characters maximum for most categories) should include brand, model, key features, size, and quantity. Backend search terms (invisible to shoppers) allow additional keyword coverage without cluttering the title. High-resolution images (at least 1,000px on the longest side) enable zoom and improve conversion rate, which directly improves ranking.