Bing Webmaster Tools.

Bing Webmaster Tools is Microsoft's free platform for site owners and SEOs to monitor performance on Bing (and Yahoo, which is powered by Bing), submit sitemaps, request URL indexing, view backlinks, and run SEO audits within the Bing ecosystem. While Google dominates global search, Bing holds 3-10% of market share in key markets and is the default search engine on Windows devices.

Key Features

Bing Webmaster Tools includes: Search Performance reports (queries, clicks, impressions, CTR by page and query), Index Explorer (which pages Bing has indexed), Site Scan (automated SEO audit similar to a crawler), Backlinks report (links Bing detects pointing to the site), URL Submission (for requesting crawl of new URLs), and Keyword Research (a Bing-specific keyword planner).

Bing vs. Google for AI Search

With the integration of GPT-4 into Bing Chat (now Microsoft Copilot), Bing's AI search features are among the most developed. Monitoring Bing Webmaster Tools is increasingly important for visibility in AI-powered search environments — particularly for B2B SaaS audiences where Windows + Edge + Copilot usage is disproportionately high.

Unique Bing Ranking Factors

Bing is more transparent than Google about its ranking signals. Bing has stated that: exact-match domains carry more weight than on Google, social signals (Facebook, Twitter engagement) are a ranking factor, and page age is a stronger signal. Bing also crawls JavaScript less effectively than Google, making server-side rendering even more important for Bing visibility.