Microsoft Copilot.
Learn what Microsoft Copilot means in modern search and SEO.
Microsoft's AI assistant integrating GPT-4 into Bing Search, Windows, Edge, Microsoft 365, and enterprise products, a major AI search touchpoint for B2B audiences.
Microsoft Copilot is Microsoft's AI assistant brand, powered by OpenAI's GPT-4 models and integrated across Bing Search, Windows 11, Microsoft Edge, Microsoft 365 (Word, Excel, PowerPoint, Teams, Outlook), and Azure enterprise services. Copilot represents one of the most widely distributed AI search touchpoints globally, particularly in enterprise and business environments where Microsoft products dominate.
Copilot in Bing Search
Bing's Copilot integration generates conversational answers alongside traditional search results using real-time web retrieval. Users can switch between 'More Creative', 'More Balanced', and 'More Precise' modes affecting the answer style. Bing Copilot cites its sources, making it similar to Perplexity in attribution, and making content quality and accuracy critical for citation.
Microsoft 365 Copilot
Microsoft 365 Copilot (an enterprise add-on) integrates AI into Word (draft generation), Excel (data analysis in natural language), PowerPoint (slide generation from prompts), Teams (meeting summaries and action items), and Outlook (email drafting and summarisation). For B2B marketing teams, M365 Copilot is increasingly part of the daily content and operations workflow.
SEO Implications of Copilot Growth
Bing's market share, historically 3-6% in the US, has grown with Copilot adoption, particularly in Edge browser default searches on Windows. For B2B audiences (which over-index on Windows + Office environments), Copilot is a higher-priority AI search channel than for B2C. Monitoring Bing Search Console data and optimising for Bing-specific factors supports Copilot visibility.
Articles about Microsoft Copilot
Read more on the Aergos blog.
Bing and Copilot Are Testing Microsoft-Decision-1 Right Now
Microsoft launched Microsoft-Decision-1, a fast decision-scoring model, and Bing is already experimenting with it inside both Bing Search and Copilot. The model is built for routing, classification, and prioritization tasks, not general-purpose language generation. Here's what that shift could mean for search.
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SpaceXAI Launches Grok Bot: An AI Agent That Works Like a Teammate
SpaceXAI has launched Grok Bot, an always-on AI agent service that signs into your apps, runs multi-step tasks, and works independently, only checking back in when something needs approval. It puts Elon Musk's AI company directly in the ring with OpenAI, Anthropic, and Microsoft on enterprise AI automation. Here's what it means for marketing and SEO teams.
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OpenAI Unveils Jalapeño, Its First Custom AI Chip
OpenAI announced its first custom AI chip on June 24, 2026. Called Jalapeño and built with Broadcom, the inference chip is designed to power ChatGPT and other large language models, and it signals a major shift in who controls AI infrastructure.
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UK Orders Google to Share Its Search Algorithm: What SEOs Need to Know
The UK's Competition and Markets Authority ordered Google to share how its search results are ranked and enable data portability to third parties. That headline leads a busy week in search that also included Bing Webmaster Tools AI reporting upgrades, Google's guidance on LLMS.txt files, and more.
Read articleHow to Check If Your Site Appears in AI Search (and How to Show Up)
AI search is where a growing share of buyers start. Here is how to check if your site appears in AI search (Google AI Overviews, AI Mode, ChatGPT Search, and Perplexity) and how to start showing up.
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