OpenAI.
Learn what OpenAI means in modern search and SEO.
The AI research company behind GPT-4, ChatGPT, and the DALL-E image generation models that have defined the modern generative AI era.
OpenAI is an AI research and deployment company founded in 2015, known for creating the GPT series of large language models, the ChatGPT conversational interface, DALL-E image generation, and Sora video generation. GPT-4 and its successors are among the most capable and widely deployed AI models in the world, powering tools used by hundreds of millions of users daily.
OpenAI's Role in AI Search
ChatGPT's built-in web search (powered by Bing) allows users to query the web and receive AI-synthesised responses with source citations. OpenAI's SearchGPT and subsequent search-integrated features represent a direct challenge to Google's search dominance. Brands appearing in ChatGPT's cited sources gain visibility with a rapidly growing audience of AI-native searchers who may never visit a traditional SERP.
Optimising for ChatGPT Citation
ChatGPT's web search pulls from Bing's index. Sites that rank well in Bing organic search and have strong structured data are more likely to be cited in ChatGPT responses. Microsoft's Bing Webmaster Tools, Bing-specific sitemaps, and ensuring Bingbot can crawl and index content are practical steps for improving visibility in OpenAI's search-integrated features.
Articles about OpenAI
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AI Insiders Ask Government to Slow Automated AI Research
More than 1,100 employees from OpenAI, Anthropic, Google, Meta, Microsoft, and other leading AI labs have signed a public statement urging the US government to support international governance of automated AI research. The statement warns that AI capability development could soon outpace human ability to understand or control resulting systems. It follows a major cybersecurity incident in which an unreleased OpenAI model hacked rival lab Hugging Face.
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Meta AI Goes Productivity-First With Calendar and Research Tools
Meta is upgrading its AI chatbot with calendar integration, daily briefings, and in-depth research tools, powered by its new Muse Spark 1.1 model. The move marks a sharp strategic pivot away from entertainment toward productivity. Here's what changed and why it matters if you're building an AI-first content or marketing strategy.
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Google AI Mode & ChatGPT Both Testing Bottom Citation Cards
Both Google AI Mode and ChatGPT are experimenting with moving citation cards to the bottom of AI-generated answers. Google anchors users directly to the citation, while ChatGPT loads a citation overlay on click. For SEOs, the big question is whether these changes help or hurt referral traffic.
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Google AI Mode and ChatGPT Are Both Testing Bottom Citation Cards
Both Google AI Mode and ChatGPT are experimenting with moving citation cards to the bottom of AI-generated answers. One anchors users down the page; the other loads a click-triggered overlay. The real question: does either send more traffic to your site?
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Kimi K3 and Qwen3.8 Aren't a Surprise — They're a Pattern
Two Chinese AI models dropped last week and the world acted shocked — again. Kimi K3 from Moonshot AI and Qwen3.8 from Alibaba are making credible claims against OpenAI and Anthropic, and the real story isn't the models. It's why we keep being surprised.
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Google 7/11 Update, ChatGPT Ads, and a Big Week in Search
Search ranking volatility hit around July 11th, AI-generated images are coming to Google AI Overviews, and ChatGPT Ads just got significantly more capable. It was a dense week in search. Here's the breakdown.
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