OpenAI.
Learn what OpenAI means in modern search and SEO.
The AI research company behind GPT-4, ChatGPT, and the DALL-E image generation models that have defined the modern generative AI era.
OpenAI is an AI research and deployment company founded in 2015, known for creating the GPT series of large language models, the ChatGPT conversational interface, DALL-E image generation, and Sora video generation. GPT-4 and its successors are among the most capable and widely deployed AI models in the world, powering tools used by hundreds of millions of users daily.
OpenAI's Role in AI Search
ChatGPT's built-in web search (powered by Bing) allows users to query the web and receive AI-synthesised responses with source citations. OpenAI's SearchGPT and subsequent search-integrated features represent a direct challenge to Google's search dominance. Brands appearing in ChatGPT's cited sources gain visibility with a rapidly growing audience of AI-native searchers who may never visit a traditional SERP.
Optimising for ChatGPT Citation
ChatGPT's web search pulls from Bing's index. Sites that rank well in Bing organic search and have strong structured data are more likely to be cited in ChatGPT responses. Microsoft's Bing Webmaster Tools, Bing-specific sitemaps, and ensuring Bingbot can crawl and index content are practical steps for improving visibility in OpenAI's search-integrated features.
Articles about OpenAI
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How to Get Your Brand Cited in ChatGPT: A Practical 2026 Playbook
Getting ranked on Google and getting cited in ChatGPT are two different games. This playbook breaks down the exact GEO moves that put your brand inside ChatGPT's answers — not just near them.
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What Is Generative Engine Optimization (GEO)? The Complete 2026 Guide
SEO gets you ranked. GEO gets you cited. Generative engine optimization is the discipline of making your content retrievable and trustworthy enough for AI engines to quote you directly. This guide covers how it works, why it's different from SEO and AEO, and exactly how to start.
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The 2026 Guide to Ranking in Both SEO and AI Search
Search has split into three disciplines — SEO for rankings, AEO for answer boxes, and GEO for getting cited by AI engines like ChatGPT, Perplexity, and Gemini. This is the 2026 master guide to winning all three without running three separate playbooks. If you bookmark one resource this year, make it this one.
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