OpenAI.
Learn what OpenAI means in modern search and SEO.
The AI research company behind GPT-4, ChatGPT, and the DALL-E image generation models that have defined the modern generative AI era.
OpenAI is an AI research and deployment company founded in 2015, known for creating the GPT series of large language models, the ChatGPT conversational interface, DALL-E image generation, and Sora video generation. GPT-4 and its successors are among the most capable and widely deployed AI models in the world, powering tools used by hundreds of millions of users daily.
OpenAI's Role in AI Search
ChatGPT's built-in web search (powered by Bing) allows users to query the web and receive AI-synthesised responses with source citations. OpenAI's SearchGPT and subsequent search-integrated features represent a direct challenge to Google's search dominance. Brands appearing in ChatGPT's cited sources gain visibility with a rapidly growing audience of AI-native searchers who may never visit a traditional SERP.
Optimising for ChatGPT Citation
ChatGPT's web search pulls from Bing's index. Sites that rank well in Bing organic search and have strong structured data are more likely to be cited in ChatGPT responses. Microsoft's Bing Webmaster Tools, Bing-specific sitemaps, and ensuring Bingbot can crawl and index content are practical steps for improving visibility in OpenAI's search-integrated features.
Articles about OpenAI
Read more on the Aergos blog.
Google Launches Gemini 4 Carbon With Big Cybersecurity Gains
Google released Gemini 4 Carbon on Wednesday, a new frontier model claiming top spots on major AI benchmarks and a 'significant leap' in cyberdefense capabilities. It currently beats Claude Opus 5.5 and GPT-6 Astra on the Artificial Analysis Intelligence Index and two key security benchmarks. Access is limited for now, but the model is set to expand through Google's Fairwind Program.
Read article
Google Volatility, PHP Exploit Guidance, and ChatGPT Ads Updates: Oct 23 Recap
Google search ranking volatility kept climbing the week of October 20, with still no official core update confirmed. Google also issued guidance on handling site downtime during the PHP exploit fix, three new studies questioned the ROI of AI SEO, and ChatGPT Ads rolled out new ad formats and auto-enabled creative enhancements.
Read article
Anthropic Launches Claude Duet, Its AI Agent for Pros and SMBs
Anthropic has entered the AI agent race with Claude Duet, a new assistant built for professionals and small business owners. Launching as a research preview on iOS, Android, and the web, it takes direct aim at Meta's Muse and OpenAI's Dots.
Read article
Google Poisoning Rank Trackers, Gemini 4 Argon Lands in AI Mode
Google appears to be poisoning third-party keyword tracking tools with fake data and paywalls, sending rank trackers into chaos. Meanwhile, Gemini 4 Argon launched inside AI Mode, Google Discover is heading toward a hyper-personalized concierge model, and ChatGPT dropped UTM parameters from its results.
Read article
ChatGPT Teen Guardrails Fail Safety Tests, Research Finds
OpenAI launched ChatGPT for Teens with safety guardrails in August, but research from Common Sense Media released the same day OpenAI shared its own findings calls the product an 'unacceptable risk.' Key features, including parental alerts for self-harm conversations, frequently failed in testing.
Read article
OpenAI Launches textGrain Watermarking in ChatGPT and Codex
OpenAI is rolling out invisible, machine-readable text watermarks in ChatGPT and Codex, starting with EU users to comply with the EU AI Act. The system, called textGrain, claims to match or exceed rival approaches from Google DeepMind and Anthropic. Here's what content teams need to know.
Read articleReady to close the loop?
See every term in action
Aergos tracks your AI and organic visibility across every channel, in one platform.
Not ready to talk? Audit your site free →