Bing SEO.
Learn what Bing SEO means in modern search and SEO.
Optimising a website to rank well in Microsoft Bing's search engine — a smaller but significant market with its own ranking factors and Webmaster Tools suite.
Bing SEO refers to the practice of optimising a website to rank well in Microsoft Bing's search results. While Bing holds roughly 3–8% of global search market share (higher in certain markets: ~30% of US desktop searches when counting Bing-powered engines including Yahoo, DuckDuckGo, and Edge's default search), it represents a meaningful traffic source for many sites — particularly those targeting business professionals, older demographics, and Windows users where Edge and Cortana default to Bing.
How Bing Differs from Google
Bing places relatively more weight on: exact-match keyword usage in content and meta tags; social signals (Bing explicitly considers Facebook shares and Twitter engagement); domain age; traditional on-page SEO factors (keyword density, prominent placement). Bing's crawling is less sophisticated than Google's with JavaScript — sites that rely heavily on client-side rendering may be less well-indexed in Bing. Bing also uses a different quality assessment framework, without Google's equivalent of E-E-A-T.
Bing Webmaster Tools
Microsoft's Bing Webmaster Tools is the Bing equivalent of Google Search Console and is free to use. It provides data on impressions, clicks, and keyword performance; a site scanner for SEO diagnostics; a backlink checker; and a keyword research tool. Submitting sitemaps, checking for crawl errors, and monitoring keyword rankings in Bing Webmaster Tools is the foundation of a Bing SEO workflow. Many Google Search Console optimisations carry over to Bing — the platforms share most technical SEO requirements.
Related Terms
Articles about Bing SEO
Read more on the Aergos blog.
The September 2025 Complete Guide to Local SEO
Whether you're running a single storefront or managing dozens of locations, this is the local SEO guide you'll actually bookmark. Updated for September 2025, it covers everything from Google Business Profile fundamentals to multi-location strategy and AI search visibility — with practical steps you can start today.
Read article
ChatGPT Is Now a 'Very Large' Platform Under EU Law
The European Commission designated ChatGPT a Very Large Online Search Engine under the Digital Services Act, triggering stricter accountability rules for OpenAI. Reddit and Roblox were also designated as Very Large Online Platforms. All three have until the end of December 2026 to comply.
Read article
Google: No Special Steps Needed for Generative AI Search Results
Google's John Mueller took to Bluesky on August 25, 2026 to say there's nothing special SEOs need to do to optimize for generative AI responses in search. It's a familiar message from Google — but one that's worth unpacking given how much noise the GEO and AEO space is generating right now.
Read article
Google's August 2026 Spam Update, Gemini 3.7 in AI Mode, and More
Google wrapped its third spam update of 2026 early Friday morning, while AI Mode quietly got a Gemini 3.7 Flash upgrade and ads platforms on both sides pushed major changes. A busy week in search — here's what actually matters for your site.
Read article
LLM SEO: How to Get Large Language Models to Recommend Your Brand
LLMs don't rank results. They recommend sources. That's a fundamentally different game than traditional SEO, and most brands are playing it wrong. Here's what actually moves the needle.
Read article
Google 7/11 Update, ChatGPT Ads, and a Big Week in Search
Search ranking volatility hit around July 11th, AI-generated images are coming to Google AI Overviews, and ChatGPT Ads just got significantly more capable. It was a dense week in search. Here's the breakdown.
Read articleReady to close the loop?
See every term in action
Aergos tracks your AI and organic visibility across every channel, in one platform.
Not ready to talk? Audit your site free →