Competitor Analysis.

Competitor analysis in SEO is the structured evaluation of how competing websites perform in organic search — which keywords they rank for, what content they publish, how many and what quality of backlinks they've acquired, and how they appear in SERP features. The output informs strategy: where to attack, where to defend, and where to find untapped opportunity.

Identifying SEO Competitors

SEO competitors are not necessarily business competitors — they're any domain competing for the same keywords in organic search. A competitor analysis starts by identifying the top-ranking domains for the most valuable target keywords; these may include media publishers, affiliate sites, and industry directories that are not business rivals but dominate the SERP.

Competitive Gap Analysis

Comparing keyword rankings between domains reveals content gaps (keywords competitors rank for that you don't), content advantages (keywords you rank for that they don't), and contested territory (keywords where both domains rank and rankings fluctuate). These gaps inform content planning, topic prioritisation, and link-building targets.

Backlink Competitive Analysis

Analysing competitors' backlink profiles reveals link-building patterns, high-authority sites that link to competitors but not to you (link gap opportunities), and content types that attract links (linkable asset benchmarks). Link intersect reports — showing sites that link to multiple competitors but not you — are the highest-priority outreach targets.