SERP Features.
Learn what SERP Features means in modern search and SEO.
Non-standard elements in Google's search results beyond the traditional ten blue links—including featured snippets, local packs, image carousels, and knowledge panels.
SERP features are the diverse result types Google displays beyond the traditional organic 'ten blue links'. They include: Featured Snippets (position zero answer boxes), People Also Ask (PAA) boxes, Local Pack (map-based local business results), Knowledge Panels, Image Packs, Video Carousels, Shopping results, Top Stories (news), Sitelinks, AI Overviews, and Rich Results (star ratings, recipe cards, event dates).
SERP Features and Organic CTR
The proliferation of SERP features has significantly affected organic CTR distribution. Featured snippets can capture 8–12% of clicks that would have gone to position 1. Local Packs dominate local queries, pushing organic results below the fold on mobile. Each new SERP feature added by Google redistributes click opportunity—understanding which features appear for target queries is essential to forecasting realistic organic traffic.
Winning SERP Features
Each feature has specific optimisation requirements: Featured Snippets require concise direct answers under relevant headings. Local Pack requires an optimised Google Business Profile with citations and reviews. Shopping results require a product feed in Google Merchant Center. Knowledge Panels require entity establishment through structured data, Wikipedia, and Wikidata. Structured data markup (schema.org) is the primary lever for winning rich results.
Articles about SERP Features
Read more on the Aergos blog.
Google AI Mode and ChatGPT Are Both Testing Bottom Citation Cards
Both Google AI Mode and ChatGPT are experimenting with moving citation cards to the bottom of AI-generated answers. One anchors users down the page; the other loads a click-triggered overlay. The real question: does either send more traffic to your site?
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The SEO Strategies That Actually Moved the Needle in 2025
Not every SEO tactic you read about this year actually worked. These ones did. Here's what we saw move real rankings across real campaigns in 2025.
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Google Core Update Fallout, Zero Clicks Hit 27.6%, and Apple's Siri AI Lands
Google's latest core update kept volatility high through the weekend and into the week of June 8th. A new zero-click study found only 27.6% of Google searches now send traffic to the open web. Apple also unveiled a revamped Siri AI alongside new Apple Intelligence features.
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Google Must Let Publishers Opt Out of AI Search Under UK Rules
The UK's Competition and Markets Authority has made it official: Google must offer publishers a way to opt out of AI search features like AI Overviews and AI Mode. The toggle will live in Google Search Console and roll out globally after a UK pilot. Here's what it means for your traffic and content strategy.
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The 2026 Guide to Ranking in Both SEO and AI Search
Search has split into three disciplines — SEO for rankings, AEO for answer boxes, and GEO for getting cited by AI engines like ChatGPT, Perplexity, and Gemini. This is the 2026 master guide to winning all three without running three separate playbooks. If you bookmark one resource this year, make it this one.
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