Google News.
Learn what Google News means in modern search and SEO.
Google's news aggregation product and SERP feature that surfaces timely articles from approved publishers, with eligibility governed by Google News policies.
Google News is both a dedicated news aggregation platform (news.google.com) and a SERP feature that displays recent news articles at the top of search results for newsworthy queries. For publishers, Google News inclusion provides significant traffic potential for timely, news-adjacent content across politics, technology, business, health, sports, and entertainment.
Google News Inclusion
Unlike Google's main web index (where any page can be crawled and potentially ranked), Google News is a curated product with editorial standards. Publishers do not need to apply separately — eligible content is included automatically based on compliance with Google's news policies (timely reporting, author attribution, original reporting, no misinformation). Schema markup (NewsArticle, Article) and correctly configured sitemaps help signal news content.
Top Stories SERP Feature
The Top Stories carousel appears in Google Search for news-intent queries. Unlike standard organic results, Top Stories eligibility requires timely content (typically published within 24-72 hours of the query), AMP or fast-loading pages, and strong E-E-A-T signals. Top Stories results rotate frequently and are personalised by location.
Google News SEO Considerations
For news publishers: publish breaking content as soon as possible (recency is paramount), use descriptive, keyword-accurate headlines (the H1 or article title is indexed as the headline), include publication date clearly, use author markup, and maintain consistent publishing from the same domain. Changing URLs or restructuring archives can cause loss of Google News inclusion.
Articles about Google News
Read more on the Aergos blog.
How to Choose an SEO Agency Without Getting Burned
Most businesses don't realize they've hired the wrong SEO agency until three months and several thousand dollars are already gone. Here's how to vet agencies properly before you sign anything.
Read article
Google May Core Update Done, AI Reports & ChatGPT Ads: What Happened This Week
The Google May 2026 core update has finished rolling out, and it brought another wave of volatility on June 2nd. Alongside it, Google Search Console launched new AI performance reports and blocking controls, Microsoft admitted AI search reduces clicks, and ChatGPT rolled out multi-advertiser ad placements.
Read article
What Is RAG, and Why It Decides Whether AI Recommends Your Brand
AI tools like ChatGPT and Perplexity don't just guess your brand's name — they retrieve it. RAG retrieval augmented generation is the engine behind those citations, and if your content isn't structured to be found, you're invisible. Here's what marketers need to understand.
Read article
Google Must Let Publishers Opt Out of AI Search Under UK Rules
The UK's Competition and Markets Authority has made it official: Google must offer publishers a way to opt out of AI search features like AI Overviews and AI Mode. The toggle will live in Google Search Console and roll out globally after a UK pilot. Here's what it means for your traffic and content strategy.
Read article
The 2026 Guide to Ranking in Both SEO and AI Search
Search has split into three disciplines — SEO for rankings, AEO for answer boxes, and GEO for getting cited by AI engines like ChatGPT, Perplexity, and Gemini. This is the 2026 master guide to winning all three without running three separate playbooks. If you bookmark one resource this year, make it this one.
Read article
Google May Core Update, AI Mention Manipulation Warnings, and More
Google's May 2026 core update has landed, and Google issued a strong warning against buying or manipulating brand mentions for AI. Meanwhile, ChatGPT is sending significantly more referral traffic as it shows more links. Here's the full breakdown.
Read articleReady to close the loop?
See every term in action
Aergos tracks your AI and organic visibility across every channel, in one platform.
Not ready to talk? Audit your site free →