Video SEO.
Learn what Video SEO means in modern search and SEO.
The practice of optimising video content to rank in search engines and video platform results, driving organic discovery and traffic.
Video SEO is the practice of optimising video content to achieve maximum visibility in search engine results and video platform rankings. Google surfaces video results prominently for many queries—how-to content, tutorials, product reviews, and entertainment—and YouTube is the world's second-largest search engine. A comprehensive video SEO strategy addresses both Google search and YouTube platform discovery.
YouTube SEO Factors
YouTube's algorithm ranks videos based on: keyword relevance (in title, description, tags, and transcript); engagement signals (watch time, completion rate, click-through rate from thumbnails, comments, likes, shares); channel authority (overall channel performance and subscriber engagement); and freshness (newly published content gets a boost in discovery for trending topics). The video title and thumbnail combination determines whether users click; watch time and completion rate determine whether YouTube continues recommending the video.
Video SEO for Google Search
Google features videos in results when it determines video content best serves the search intent. Optimising for Google video results requires: VideoObject schema markup (providing title, description, thumbnail, duration, upload date as structured data); hosting videos on YouTube (Google owns YouTube and crawls it deeply); embedding the video on a relevant, high-authority webpage with a detailed text description; and submitting a Video Sitemap to Google Search Console.
Articles about Video SEO
Read more on the Aergos blog.
Core Web Vitals in 2025: What Actually Affects Your Rankings
Core Web Vitals aren't going away — but a lot of what gets written about them is either outdated or overcomplicated. Here's what Google actually weighs in 2025, explained in plain English, with real fixes you can action today.
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Hugging Face Models Used to Generate Deepfake Nudes of Women and Children
A European nonprofit found that seven out of nine top image editing models on Hugging Face will strip clothing from photos of women and children using simple, unmodified prompts. The platform has policies against this content — but no platform-level enforcement to back them up. Here's what happened and what it means for AI trust and safety.
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Google AI Mode & ChatGPT Both Testing Bottom Citation Cards
Both Google AI Mode and ChatGPT are experimenting with moving citation cards to the bottom of AI-generated answers. Google anchors users directly to the citation, while ChatGPT loads a citation overlay on click. For SEOs, the big question is whether these changes help or hurt referral traffic.
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Google AI Mode and ChatGPT Are Both Testing Bottom Citation Cards
Both Google AI Mode and ChatGPT are experimenting with moving citation cards to the bottom of AI-generated answers. One anchors users down the page; the other loads a click-triggered overlay. The real question: does either send more traffic to your site?
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Google 7/11 Update, ChatGPT Ads, and a Big Week in Search
Search ranking volatility hit around July 11th, AI-generated images are coming to Google AI Overviews, and ChatGPT Ads just got significantly more capable. It was a dense week in search. Here's the breakdown.
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Fanfiction Communities Are Hunting AI Writers — With Shaky Tools
A new browser skin for Archive of Our Own claims to catch AI-generated fanfiction by detecting coding artifacts left by Anthropic's Claude. The tool works — sort of. But the witch hunt it's fueling raises bigger questions about AI detection that go well beyond fan communities.
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