Video SEO.
Learn what Video SEO means in modern search and SEO.
The practice of optimising video content to rank in search engines and video platform results, driving organic discovery and traffic.
Video SEO is the practice of optimising video content to achieve maximum visibility in search engine results and video platform rankings. Google surfaces video results prominently for many queries—how-to content, tutorials, product reviews, and entertainment—and YouTube is the world's second-largest search engine. A comprehensive video SEO strategy addresses both Google search and YouTube platform discovery.
YouTube SEO Factors
YouTube's algorithm ranks videos based on: keyword relevance (in title, description, tags, and transcript); engagement signals (watch time, completion rate, click-through rate from thumbnails, comments, likes, shares); channel authority (overall channel performance and subscriber engagement); and freshness (newly published content gets a boost in discovery for trending topics). The video title and thumbnail combination determines whether users click; watch time and completion rate determine whether YouTube continues recommending the video.
Video SEO for Google Search
Google features videos in results when it determines video content best serves the search intent. Optimising for Google video results requires: VideoObject schema markup (providing title, description, thumbnail, duration, upload date as structured data); hosting videos on YouTube (Google owns YouTube and crawls it deeply); embedding the video on a relevant, high-authority webpage with a detailed text description; and submitting a Video Sitemap to Google Search Console.
Articles about Video SEO
Read more on the Aergos blog.
Google May Core Update Done, AI Reports & ChatGPT Ads: What Happened This Week
The Google May 2026 core update has finished rolling out, and it brought another wave of volatility on June 2nd. Alongside it, Google Search Console launched new AI performance reports and blocking controls, Microsoft admitted AI search reduces clicks, and ChatGPT rolled out multi-advertiser ad placements.
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Google May Core Update, AI Mention Manipulation Warnings, and More
Google's May 2026 core update has landed, and Google issued a strong warning against buying or manipulating brand mentions for AI. Meanwhile, ChatGPT is sending significantly more referral traffic as it shows more links. Here's the full breakdown.
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Sundar Pichai Says Search Is Becoming an Agent, Not an Answer
Google CEO Sundar Pichai sat down with The Verge's Nilay Patel just after Google I/O 2026 and laid out a vision where search kicks off tasks instead of delivering links. The conversation also put a name to something publishers have feared for years: Google Zero. Here's what changed, why it matters, and what you should do about it.
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Google Publishes Official Guide to Optimizing for AI Search Features
Google Search Central published a new guide on May 15, 2026, to help SEOs, developers, and site owners optimize for generative AI features in Google Search. Posted by John Mueller, the resource covers content quality, local and shopping signals, AI agent guidance, and why core SEO still matters.
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Google Drops Official Guide for Generative AI Search Optimization
Google Search Central published a new guide on optimizing for generative AI features in Search, posted by John Mueller on May 15, 2026. The resource covers content quality, AEO/GEO myth-busting, AI agents, and why core SEO still matters. Here's what it means for your strategy.
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