Video SEO.
Learn what Video SEO means in modern search and SEO.
The practice of optimising video content to rank in search engines and video platform results, driving organic discovery and traffic.
Video SEO is the practice of optimising video content to achieve maximum visibility in search engine results and video platform rankings. Google surfaces video results prominently for many queries—how-to content, tutorials, product reviews, and entertainment—and YouTube is the world's second-largest search engine. A comprehensive video SEO strategy addresses both Google search and YouTube platform discovery.
YouTube SEO Factors
YouTube's algorithm ranks videos based on: keyword relevance (in title, description, tags, and transcript); engagement signals (watch time, completion rate, click-through rate from thumbnails, comments, likes, shares); channel authority (overall channel performance and subscriber engagement); and freshness (newly published content gets a boost in discovery for trending topics). The video title and thumbnail combination determines whether users click; watch time and completion rate determine whether YouTube continues recommending the video.
Video SEO for Google Search
Google features videos in results when it determines video content best serves the search intent. Optimising for Google video results requires: VideoObject schema markup (providing title, description, thumbnail, duration, upload date as structured data); hosting videos on YouTube (Google owns YouTube and crawls it deeply); embedding the video on a relevant, high-authority webpage with a detailed text description; and submitting a Video Sitemap to Google Search Console.
Articles about Video SEO
Read more on the Aergos blog.
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