Video SEO.
Learn what Video SEO means in modern search and SEO.
The practice of optimising video content to rank in search engines and video platform results, driving organic discovery and traffic.
Video SEO is the practice of optimising video content to achieve maximum visibility in search engine results and video platform rankings. Google surfaces video results prominently for many queries (how-to content, tutorials, product reviews, and entertainment) and YouTube is the world's second-largest search engine. A comprehensive video SEO strategy addresses both Google search and YouTube platform discovery.
YouTube SEO Factors
YouTube's algorithm ranks videos based on: keyword relevance (in title, description, tags, and transcript); engagement signals (watch time, completion rate, click-through rate from thumbnails, comments, likes, shares); channel authority (overall channel performance and subscriber engagement); and freshness (newly published content gets a boost in discovery for trending topics). The video title and thumbnail combination determines whether users click; watch time and completion rate determine whether YouTube continues recommending the video.
Video SEO for Google Search
Google features videos in results when it determines video content best serves the search intent. Optimising for Google video results requires: VideoObject schema markup (providing title, description, thumbnail, duration, upload date as structured data); hosting videos on YouTube (Google owns YouTube and crawls it deeply); embedding the video on a relevant, high-authority webpage with a detailed text description; and submitting a Video Sitemap to Google Search Console.
Articles about Video SEO
Read more on the Aergos blog.
Google Volatility, PHP Exploit Guidance, and ChatGPT Ads Updates: Oct 23 Recap
Google search ranking volatility kept climbing the week of October 20, with still no official core update confirmed. Google also issued guidance on handling site downtime during the PHP exploit fix, three new studies questioned the ROI of AI SEO, and ChatGPT Ads rolled out new ad formats and auto-enabled creative enhancements.
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Google Poisoning Rank Trackers, Gemini 4 Argon Lands in AI Mode
Google appears to be poisoning third-party keyword tracking tools with fake data and paywalls, sending rank trackers into chaos. Meanwhile, Gemini 4 Argon launched inside AI Mode, Google Discover is heading toward a hyper-personalized concierge model, and ChatGPT dropped UTM parameters from its results.
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Google Launches Two Curated SEO Learning Playlists on YouTube
Google Search Central released two structured YouTube playlists on October 6, 2026, covering Search fundamentals for beginners and Technical SEO for developers. The move is a direct response to the difficulty of finding a sequential learning path across hundreds of existing videos. Here's what's inside and what it means for your team.
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The Beginner's Guide to Google Analytics 4 for SEO: October 2025 Edition
Google Analytics 4 changed everything about how SEOs measure performance, and if you're still guessing your way through the interface, this October guide is your starting point. We cover the key reports, how to connect Google Search Console, how to set up conversions, and the exact workflows that turn raw data into ranking decisions. Practical, complete, and built for people who want answers fast.
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The October 2025 Complete Content Strategy Guide for SEO
This is Aergos's definitive October 2025 guide to building a content strategy for SEO that actually drives rankings, traffic, and revenue. From topic clusters and keyword mapping to production workflows and performance measurement, everything you need is here. Bookmark it, share it, and come back to it every quarter.
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AI Researchers Warn Superintelligence Risk Is 'Exactly as Dangerous as It Sounds'
A nonprofit called Palisade Research released a dozen video interviews with current and former AI researchers at OpenAI, Google, and Anthropic. Several of them warned that superintelligent AI could drive humanity extinct. One called the odds of human extinction 'about a coin flip.'
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