Blog — Page 6
Deep dives into AI, SEO, and agency growth strategy.
What Six Months of Consistent Content Publishing Taught Us
Six months of consistent content publishing across multiple client sites taught us more than any SEO conference talk ever did. Here's what actually moved the needle, what flopped, and how long you should really expect to wait.
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ChatGPT Ads Adds Location & Audience Exclusion Controls
OpenAI added geo-location and audience exclusion targeting to ChatGPT Ads Manager on July 15, 2026. The platform is stacking new ad features fast — but questions remain about whether it can hit its revenue targets.
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Otterly.AI Alternatives: AI Search Monitoring Tools Compared
Otterly.AI was one of the first dedicated tools for tracking brand visibility in AI search. But depending on your workflow, a more complete platform might serve you better. Here's an honest comparison.
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ChatGPT Ads Manager Now Tracks Sales ROAS and Attributed Revenue
OpenAI added Attributed Sales Value and Sales ROAS columns to its ChatGPT Ads Manager on July 14, 2026, with no official announcement. Product-level ad reporting also surfaced. Here's what the update signals about where AI-native advertising is heading.
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What Google's Algorithm Updates Really Mean for Your Business
Google rolls out algorithm updates constantly, and most business owners only notice when their traffic drops. Here's what these updates actually are, why they hit some sites harder than others, and what a real recovery looks like.
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Bing Doesn't Do Manual Penalties — It Builds Algorithms Instead
Microsoft Bing's Principal Product Manager confirmed on July 10, 2026 that Bing does not issue one-off indexing or ranking penalties because it isn't scalable. Instead, Bing detects spam patterns and builds algorithmic responses that act across the entire index. Here's what that means for you.
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How Perplexity AI Is Changing the Way People Search
Perplexity AI is not just another chatbot. It answers questions with cited sources in real time, and that changes everything about how your content needs to be written and structured. Here is what SEOs and marketers need to know right now.
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Best SEO Software for Small Business: DIY-Friendly Picks for 2026
Most SEO tools were built for agencies running 50 client sites, not a business owner squeezing in keyword research between customer calls. Here are seven genuinely SMB-friendly picks for 2026, ranked honestly — including when the big suites are just overkill.
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OpenAI's GPT-Live-1 Brings Smarter, Less Interruptive Voice Mode to ChatGPT
OpenAI has launched GPT-Live-1, a new voice model for ChatGPT that can speak and listen at the same time and interrupts users far less often. The upgrade also brings real-time translation, AI-generated visuals, and a connection to text models like GPT-5.5 for reasoning and web search. Here's what changed and why it matters.
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Questions Every Client Should Ask Before Signing an SEO Contract
Most clients sign SEO contracts without asking the questions that actually matter. Here's what to ask before you commit — and what the answers tell you about who you're really hiring.
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OpenAI Adds Audience Targeting to ChatGPT Ads Platform
OpenAI is rolling out a new Audiences targeting option inside ChatGPT Ads, allowing advertisers to upload raw or hashed emails and phone numbers as campaign filters. The feature was spotted by community members on LinkedIn before any official documentation went live. Here's what we know and what it means for your paid strategy.
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Scrunch AI Alternatives for Agencies (2026): A Balanced Review
Scrunch AI does a solid job of showing brands where they appear in AI search. But if you're running client accounts and need white-label reporting, content execution, and classic SEO in the same platform, the fit gets complicated. Here's the honest breakdown.
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