Local SEO.
Learn what Local SEO means in modern search and SEO.
Optimisation strategies aimed at improving visibility in location-based search results, particularly for businesses serving specific geographic areas.
Local SEO is the practice of optimising a business's online presence to rank higher in geographically relevant search results—particularly in the Google Local Pack (3-Pack) and localised organic results. It's essential for businesses with physical locations, service areas, or that serve customers in specific geographic regions.
Core Local SEO Signals
Google's local ranking algorithm weighs three primary factors: Relevance (does the business match the query?), Proximity (how close is the business to the searcher?), and Prominence (how well-known is the business online?). Prominence is influenced by: Google Business Profile completeness and quality; review volume, recency, and rating; local citations (consistent NAP across directories); and the overall authority of the business's website.
Local SEO Tactics
Essential local SEO tactics include: claiming and fully optimising your Google Business Profile with accurate NAP, categories, hours, photos, and regular posts; actively managing and responding to reviews; building consistent local citations across Yelp, Bing Places, Apple Maps, and industry directories; creating location-specific landing pages for multi-location businesses; and earning links from local news outlets, chambers of commerce, and community organisations.
Articles about Local SEO
Read more on the Aergos blog.
How to Price SEO Services Without Underselling Yourself
Pricing SEO services is one of the hardest things about running an agency. Too low and you burn out. Too high and you lose the deal. Here's how to find the number that's actually right.
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Meta AI Goes Productivity-First With Calendar and Research Tools
Meta is upgrading its AI chatbot with calendar integration, daily briefings, and in-depth research tools, powered by its new Muse Spark 1.1 model. The move marks a sharp strategic pivot away from entertainment toward productivity. Here's what changed and why it matters if you're building an AI-first content or marketing strategy.
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How to Do a Content Gap Analysis (And Actually Use the Results)
Most sites are leaving traffic on the table not because they lack content, but because they're missing the right content. A content gap analysis shows you exactly where those holes are — and how to fill them strategically.
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How to Read an SEO Audit Without Getting Overwhelmed
SEO audits can dump hundreds of issues on your screen and leave you frozen. This guide walks you through what to look at first, what actually matters, and how to turn a wall of findings into a clear fix list.
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Semrush AI Toolkit vs Dedicated AI Visibility Platforms: What Agencies Should Know
The Semrush AI Toolkit gives you a solid starting point for AI search visibility inside a tool you already know. But depending on your agency's workflow and client needs, it might only get you halfway there. Here's how to tell the difference.
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Google 7/11 Update, ChatGPT Ads, and a Big Week in Search
Search ranking volatility hit around July 11th, AI-generated images are coming to Google AI Overviews, and ChatGPT Ads just got significantly more capable. It was a dense week in search. Here's the breakdown.
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