Local SEO.
Learn what Local SEO means in modern search and SEO.
Optimisation strategies aimed at improving visibility in location-based search results, particularly for businesses serving specific geographic areas.
Local SEO is the practice of optimising a business's online presence to rank higher in geographically relevant search results—particularly in the Google Local Pack (3-Pack) and localised organic results. It's essential for businesses with physical locations, service areas, or that serve customers in specific geographic regions.
Core Local SEO Signals
Google's local ranking algorithm weighs three primary factors: Relevance (does the business match the query?), Proximity (how close is the business to the searcher?), and Prominence (how well-known is the business online?). Prominence is influenced by: Google Business Profile completeness and quality; review volume, recency, and rating; local citations (consistent NAP across directories); and the overall authority of the business's website.
Local SEO Tactics
Essential local SEO tactics include: claiming and fully optimising your Google Business Profile with accurate NAP, categories, hours, photos, and regular posts; actively managing and responding to reviews; building consistent local citations across Yelp, Bing Places, Apple Maps, and industry directories; creating location-specific landing pages for multi-location businesses; and earning links from local news outlets, chambers of commerce, and community organisations.
Articles about Local SEO
Read more on the Aergos blog.
Understanding Zero-Click Searches and What They Mean for Your Traffic
More searches than ever end without a single click to any website. Zero-click searches are reshaping what it means to rank — and if your strategy still centers on organic clicks alone, you're already playing catch-up. Here's what's actually happening and what to do about it.
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The September 2025 Complete Guide to Local SEO
Whether you're running a single storefront or managing dozens of locations, this is the local SEO guide you'll actually bookmark. Updated for September 2025, it covers everything from Google Business Profile fundamentals to multi-location strategy and AI search visibility — with practical steps you can start today.
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The Agency Owner's Complete Guide to SEO Reporting (September 2025)
Most agency clients don't lose faith in SEO — they lose faith in the report. This September, we're breaking down everything you need to build SEO reports that actually retain clients: what to show, what to cut, how to frame rough months, and how to automate the whole process without losing the human touch.
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White-Label SEO: A Practical Guide for Agencies
White-label SEO lets agencies deliver expert search services under their own brand without hiring a full in-house team. This guide covers how to find providers, price your resold services, and keep quality high enough that clients never notice the handoff.
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What Is a Topic Cluster and Should You Build One?
Topic clusters are everywhere in content strategy conversations, but the execution is messier than the diagrams make it look. Here's what the model actually involves, when it pays off, and when you're better off doing something else first.
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Google's August 2026 Spam Update, Gemini 3.7 in AI Mode, and More
Google wrapped its third spam update of 2026 early Friday morning, while AI Mode quietly got a Gemini 3.7 Flash upgrade and ads platforms on both sides pushed major changes. A busy week in search — here's what actually matters for your site.
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