Local SEO.
Learn what Local SEO means in modern search and SEO.
Optimisation strategies aimed at improving visibility in location-based search results, particularly for businesses serving specific geographic areas.
Local SEO is the practice of optimising a business's online presence to rank higher in geographically relevant search results—particularly in the Google Local Pack (3-Pack) and localised organic results. It's essential for businesses with physical locations, service areas, or that serve customers in specific geographic regions.
Core Local SEO Signals
Google's local ranking algorithm weighs three primary factors: Relevance (does the business match the query?), Proximity (how close is the business to the searcher?), and Prominence (how well-known is the business online?). Prominence is influenced by: Google Business Profile completeness and quality; review volume, recency, and rating; local citations (consistent NAP across directories); and the overall authority of the business's website.
Local SEO Tactics
Essential local SEO tactics include: claiming and fully optimising your Google Business Profile with accurate NAP, categories, hours, photos, and regular posts; actively managing and responding to reviews; building consistent local citations across Yelp, Bing Places, Apple Maps, and industry directories; creating location-specific landing pages for multi-location businesses; and earning links from local news outlets, chambers of commerce, and community organisations.
Articles about Local SEO
Read more on the Aergos blog.
How to Choose an SEO Agency Without Getting Burned
Most businesses don't realize they've hired the wrong SEO agency until three months and several thousand dollars are already gone. Here's how to vet agencies properly before you sign anything.
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The 2026 Guide to Ranking in Both SEO and AI Search
Search has split into three disciplines — SEO for rankings, AEO for answer boxes, and GEO for getting cited by AI engines like ChatGPT, Perplexity, and Gemini. This is the 2026 master guide to winning all three without running three separate playbooks. If you bookmark one resource this year, make it this one.
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Google May Core Update, AI Mention Manipulation Warnings, and More
Google's May 2026 core update has landed, and Google issued a strong warning against buying or manipulating brand mentions for AI. Meanwhile, ChatGPT is sending significantly more referral traffic as it shows more links. Here's the full breakdown.
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Google Publishes Official Guide to Optimizing for AI Search Features
Google Search Central published a new guide on May 15, 2026, to help SEOs, developers, and site owners optimize for generative AI features in Google Search. Posted by John Mueller, the resource covers content quality, local and shopping signals, AI agent guidance, and why core SEO still matters.
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Google Drops Official Guide for Generative AI Search Optimization
Google Search Central published a new guide on optimizing for generative AI features in Search, posted by John Mueller on May 15, 2026. The resource covers content quality, AEO/GEO myth-busting, AI agents, and why core SEO still matters. Here's what it means for your strategy.
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How Much Should a Small Business Spend on SEO?
Most small businesses either spend too little on SEO to see results or too much before they're ready to scale. Here's a clear breakdown of what different budget tiers actually get you — and how to decide where to start.
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