Local SEO.
Learn what Local SEO means in modern search and SEO.
Optimisation strategies aimed at improving visibility in location-based search results, particularly for businesses serving specific geographic areas.
Local SEO is the practice of optimising a business's online presence to rank higher in geographically relevant search results, particularly in the Google Local Pack (3-Pack) and localised organic results. It's essential for businesses with physical locations, service areas, or that serve customers in specific geographic regions.
Core Local SEO Signals
Google's local ranking algorithm weighs three primary factors: Relevance (does the business match the query?), Proximity (how close is the business to the searcher?), and Prominence (how well-known is the business online?). Prominence is influenced by: Google Business Profile completeness and quality; review volume, recency, and rating; local citations (consistent NAP across directories); and the overall authority of the business's website.
Local SEO Tactics
Essential local SEO tactics include: claiming and fully optimising your Google Business Profile with accurate NAP, categories, hours, photos, and regular posts; actively managing and responding to reviews; building consistent local citations across Yelp, Bing Places, Apple Maps, and industry directories; creating location-specific landing pages for multi-location businesses; and earning links from local news outlets, chambers of commerce, and community organisations.
Articles about Local SEO
Read more on the Aergos blog.
The Best Local SEO Tools in 2026 (for Single and Multi-Location Businesses)
Choosing the right local SEO tool is harder than it looks. This guide breaks down the best local SEO tools for 2026, covering rank grids, citation management, review monitoring, and AI visibility so you can pick the right stack for your situation.
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How Much Does an SEO Audit Cost? Realistic 2026 Price Ranges
SEO audit pricing ranges from free to $20,000+ depending on who does it and what you actually get. Here's how to tell the difference between a real audit and a glorified sales deck, plus honest price ranges for every budget.
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Google Volatility, PHP Exploit Guidance, and ChatGPT Ads Updates: Oct 23 Recap
Google search ranking volatility kept climbing the week of October 20, with still no official core update confirmed. Google also issued guidance on handling site downtime during the PHP exploit fix, three new studies questioned the ROI of AI SEO, and ChatGPT Ads rolled out new ad formats and auto-enabled creative enhancements.
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Google Poisoning Rank Trackers, Gemini 4 Argon Lands in AI Mode
Google appears to be poisoning third-party keyword tracking tools with fake data and paywalls, sending rank trackers into chaos. Meanwhile, Gemini 4 Argon launched inside AI Mode, Google Discover is heading toward a hyper-personalized concierge model, and ChatGPT dropped UTM parameters from its results.
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How to Track Your Brand Mentions in ChatGPT (Free and Paid Methods)
ChatGPT is recommending brands to millions of people every day, and most businesses have no idea whether they're in those answers or not. Here's how to find out, from free manual checks to continuous monitoring, so you stop flying blind in AI search.
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DIY SEO in 2026: What You Can Realistically Do Yourself (and When to Get Help)
You can absolutely do your own SEO in 2026. But there are parts of it that will eat your time, stall your growth, and quietly cost you more than hiring help would have. Here's an honest look at what's DIY-able, what's not, and a simple weekly routine to keep you moving.
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