Local Citations.
Learn what Local Citations means in modern search and SEO.
Online mentions of a business's name, address, and phone number (NAP) on directories, review sites, and data aggregators.
Local citations are any online mention of a business's name, address, and phone number (NAP). They appear on general directories (Google Business Profile, Yelp, Bing Places), vertical directories (TripAdvisor, Healthgrades, Avvo), data aggregators (Data Axle, Neustar/Localeze, Foursquare), and social platforms.
Citation Volume and Consistency
Citation volume signals to Google that a business is established. Citation consistency — identical NAP across all sources — signals reliability. Inconsistencies introduced by address abbreviations, suite number formatting, or outdated phone numbers create conflicting signals that can suppress local pack rankings.
Structured vs. Unstructured Citations
Structured citations appear in designated NAP fields on directory sites. Unstructured citations are mentions in blog posts, news articles, or social content where the NAP appears in running text. Both contribute to prominence, though structured citations carry more weight in local algorithm ranking.
Citation Audits
Tools like BrightLocal, Whitespark, and Moz Local audit citation accuracy across major sources and flag inconsistencies. Fixing inaccurate citations and building new ones on authoritative, category-relevant directories is a foundational local SEO task, particularly for new businesses or those that have recently changed address or phone number.
Articles about Local Citations
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