Blog — Page 11
Deep dives into AI, SEO, and agency growth strategy.
Google Must Let Publishers Opt Out of AI Search Under UK Rules
The UK's Competition and Markets Authority has made it official: Google must offer publishers a way to opt out of AI search features like AI Overviews and AI Mode. The toggle will live in Google Search Console and roll out globally after a UK pilot. Here's what it means for your traffic and content strategy.
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Your Client Sent You an AI SEO Audit. Here's How to Respond.
Clients are showing up with AI-generated SEO audits from ChatGPT, Claude, and Perplexity and expecting action. Here's how to evaluate what's real, handle the conversation without being condescending, and use the moment to build trust instead of losing it.
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Google May 2026 Core Update Finishes With a Final Volatility Spike
Google's May 2026 core update went out with a bang — a major ranking volatility spike hit on June 2, just before the rollout officially completed. Search Engine Roundtable's Barry Schwartz reported the surge and confirmed the update finished within hours of his post. Here's what it means for your site.
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What Is Generative Engine Optimization (GEO)? The Complete 2026 Guide
SEO gets you ranked. GEO gets you cited. Generative engine optimization is the discipline of making your content retrievable and trustworthy enough for AI engines to quote you directly. This guide covers how it works, why it's different from SEO and AEO, and exactly how to start.
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John Mueller: Quality Raters Guidelines Don't Drive Rankings
Google's John Mueller confirmed on Bluesky that the Search Quality Raters Guidelines are not a guide for search rankings. It's a critical distinction that trips up a lot of SEOs. Here's what Mueller actually said and what it means for how you build content.
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AI Visibility Tools Compared: What Actually Works in 2026
AI visibility tools are multiplying fast, and the differences between them matter more than the marketing copy suggests. Here's an honest, practitioner-level breakdown of what each platform actually measures, what it misses, and how to choose the right one for your stage and size.
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The 2026 Guide to Ranking in Both SEO and AI Search
Search has split into three disciplines — SEO for rankings, AEO for answer boxes, and GEO for getting cited by AI engines like ChatGPT, Perplexity, and Gemini. This is the 2026 master guide to winning all three without running three separate playbooks. If you bookmark one resource this year, make it this one.
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Should You Trust ChatGPT to Audit Your Website? An Honest Answer
ChatGPT can do a lot of things. Auditing your website's technical health is not really one of them. Here's where it genuinely helps, where it will get you in trouble, and which tools to use instead.
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Google May Core Update, AI Mention Manipulation Warnings, and More
Google's May 2026 core update has landed, and Google issued a strong warning against buying or manipulating brand mentions for AI. Meanwhile, ChatGPT is sending significantly more referral traffic as it shows more links. Here's the full breakdown.
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Aergos vs Limy: Which AI Visibility Platform Is Better for Agencies and Small Businesses?
An honest Aergos vs Limy comparison. Limy tracks AI visibility and attributes revenue. Aergos tracks more engines and turns gaps into published work. Side-by-side features and pricing for agencies and small businesses.
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Aergos vs Qwairy: Which GEO and AI Visibility Platform Is Better for Agencies and Growing Businesses?
An honest Aergos vs Qwairy comparison. Qwairy monitors your GEO and AI visibility. Aergos tracks it and turns it into published work. Side-by-side features and pricing for agencies and small businesses
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How LLMs Actually "Read" Your Website (And Why It's Different From Google)
ChatGPT might be serving visitors a six-month-old version of your homepage. Perplexity is live but cuts you off mid-sentence. Google's AI Overviews run on a completely different pipeline than either one. Here's the plain-English breakdown of how LLMs actually process your site — and why it matters for how you write and structure your content.
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