SEO & AI Glossary

A detailed description of the type of company or individual that would gain maximum value from your product and provide maximum value in return.

Reducing the file size of images through lossy or lossless compression algorithms — one of the highest-impact page speed optimisations for image-heavy websites.

AI technology that identifies and classifies objects, scenes, and content within digital images.

Optimising images on a website for search engine understanding, faster loading, and visibility in image search results.

A Google Ads metric showing the percentage of eligible impressions your ads actually received versus the total available impressions.

The number of times a URL, ad, or piece of content is displayed to a user — in search results, on social media feeds, or in ad placements — regardless of whether it is clicked.

A strategy that attracts customers by creating valuable content and experiences tailored to them, rather than interrupting them with outbound messages.

An experimental methodology that measures the true causal impact of a marketing activity by comparing a treated group against a control group that did not receive the activity.

When a website has a disproportionately large number of low-quality, duplicate, or unnecessary pages indexed by Google — wasting crawl budget and diluting site quality signals.

The Google Search Console report showing which pages on a site are indexed by Google and which are excluded—with reasons for exclusion.

The ability of a web page to be stored in a search engine's index and considered for ranking in search results.

The process by which search engines store and organise web page content in their databases after crawling, making it eligible to appear in search results.

The runtime process of feeding input through a trained AI model to produce an output — distinct from training.

A strategy that partners with individuals who have established credibility and audiences to promote products or content.

A visual content format that presents data, processes, or concepts in a graphic design combining text and visual elements to improve comprehension.

The structural design of a website's content and navigation to enable both users and search engines to find and understand content efficiently.

A search intent type where the user wants to learn something—to find information, understand a topic, or answer a question.

Optimising Instagram profiles, captions, and content to appear in Instagram's search results and rank in Google image and video results.

The AI process of identifying the underlying goal or purpose behind a user's query or action.

A Core Web Vital measuring page responsiveness — the time from a user interaction to the browser's next visual update.

Content that requires active user participation — calculators, quizzes, assessments, and configurators — generating personalised outputs.

Hyperlinks that connect pages within the same website, distributing link equity, improving crawlability, and helping users navigate related content.

A deliberate plan for how pages on a website link to each other to distribute authority, improve crawlability, and guide user journeys.

The process of optimising a website to rank in search engines across multiple countries and languages.

Software and utilities specifically supporting international SEO implementation — including hreflang validators, geo-targeting testing, and multilingual keyword research platforms.