SEO & AI Glossary

General Data Protection Regulation — the EU's comprehensive data privacy law governing how personal data is collected, processed, and stored.

Generative Pre-trained Transformer — OpenAI's family of large language models that power ChatGPT and many AI marketing tools.

Content that requires users to submit contact information before gaining access, used to generate leads.

Google's family of multimodal large language models powering Google Search AI Overviews, Google Assistant, and the Gemini app.

AI systems that create original content—text, images, audio, or code—by learning patterns from training data.

The practice of optimising content and brand presence for inclusion and citation in generative AI-powered search engines like Perplexity and Google AI Overviews.

The practice of optimizing content to be retrieved, cited, and recommended by generative AI engines like ChatGPT, Perplexity, Claude, and Google AI Overviews.

Google's AI-powered search mode that generates synthesised answers above traditional organic results using AI Overviews.

A location-specific keyword added to a search query to indicate geographic intent — such as 'SEO agency London' or 'dentist near me'.

Delivering targeted digital ads, content, or search results to users in a specific geographic location — country, region, city, or radius.

A visual style that uses translucent surfaces, background blur, and subtle borders to create a frosted-glass effect — popularized by macOS Big Sur and iOS 7+ in 2020-2021.

The plan a company uses to launch a product or enter a new market — defining target audience, messaging, channels, pricing, and sales motion to achieve initial traction.

Google's current analytics platform built on an event-based data model, replacing Universal Analytics for web and app measurement.

Google's free business listing tool that manages how a business appears in Google Search and Maps, including the Local Pack.

A broad, significant update to Google's core ranking algorithm that can substantially change search rankings across many industries and query types.

Google's personalised content feed on mobile that surfaces articles, videos, and content based on user interests—without a search query.

Google's advertising network of over 2 million websites, apps, and Google properties where display ads can be served to targeted audiences.

Multitask Unified Model — Google's multimodal AI model that understands text, images, and multiple languages to interpret complex search queries.

Google's platform where e-commerce retailers upload product data feeds to appear in Google Shopping, free listings, and Performance Max campaigns.

Google's free platform for businesses to manage their presence in Google Search and Maps—including NAP data, reviews, photos, and posts.

Google's news aggregation product and SERP feature that surfaces timely articles from approved publishers, with eligibility governed by Google News policies.

The complex set of rules and machine learning systems Google uses to rank web pages in its search results — encompassing over 200 known factors and continuously updated.

Google's free webmaster tool that provides data on a site's organic search performance, indexing status, crawl errors, and manual actions.

A free tag management system that allows marketers to deploy and manage tracking codes on a website without requiring developer involvement.

The practice of anchoring a language model's output to verified external sources rather than relying solely on what the model "remembers" from training.

Writing and publishing content on third-party websites in exchange for authorship credit and typically a backlink to the author's own site.