SEO & AI Glossary

Objectives and Key Results — a goal-setting framework that pairs qualitative ambitions with measurable outcomes to align team efforts.

Software platforms that analyse top-ranking pages for a target keyword and provide data-driven recommendations to optimise content for organic search.

A protocol originally developed by Facebook that uses meta tags to control how web pages are represented when shared on social media — defining title, image, description, and content type.

The AI research company behind GPT-4, ChatGPT, and the DALL-E image generation models that have defined the modern generative AI era.

Technology that converts images of text—printed or handwritten—into machine-readable, searchable text.

The percentage of searchers who see your page in organic results and click on it — a metric visible in Google Search Console that reflects title and description effectiveness.

Unpaid search engine traffic earned through SEO, appearing in natural SERP listings rather than paid advertising positions.

Visitors who arrive at a website by clicking unpaid search engine results — the primary output metric of SEO programmes.

Web pages that have no internal links pointing to them, making them invisible to search engine crawlers navigating the site's link structure.

When a machine learning model learns training data too precisely, performing well on training data but poorly on new, unseen data.