SEO & AI Glossary
Master the language of modern search. From technical SEO to the latest in Generative AI.
NAP Consistency
The uniformity of a business's Name, Address, and Phone number across all online directories and platforms, critical for local SEO.
NPS (Net Promoter Score)
A customer loyalty metric based on a single question asking how likely customers are to recommend a product or service to others.
Named Entity Recognition
An NLP technique that identifies and classifies proper nouns—people, organisations, locations, products—within text.
Native Advertising
Paid content designed to match the form, style, and editorial tone of the surrounding organic content on the platform where it appears.
Natural Language Processing
A field of AI that enables computers to understand, interpret, and generate human language in a meaningful way.
Navigational Intent
A search intent type where the user is trying to reach a specific website or page they already know exists.
Negative SEO
Attempts by malicious parties to harm a competitor's search rankings by building spammy links to their site, scraping their content, or triggering penalties.
Net Promoter Score
A customer loyalty metric based on one question: how likely are you to recommend this product to a friend? Scored on a 0–10 scale.
Net Revenue Retention
A SaaS metric measuring how much recurring revenue from existing customers is retained after accounting for churn, downgrades, and expansion revenue.
Neumorphism
A short-lived design trend from 2019-2020 that combined skeuomorphism and flat design — soft, monochromatic surfaces that appeared to extrude from or push into the background.
Neural Network
A computing system modelled on the human brain, consisting of interconnected nodes that process and transmit information.
Newsletter Strategy
A planned approach to building, growing, and monetising an email newsletter as a direct-to-audience content and business channel.
Niche Edit
A link building practice where a backlink is added to an existing, aged article on a topically relevant website, often through paid arrangements.
Nofollow Link
A hyperlink with rel='nofollow' that instructs search engines not to pass PageRank to the destination — used for paid links, untrusted content, and comment sections.
Noindex
A meta tag or HTTP header directive instructing search engines not to include a specific page in their search index.