SEO & AI Glossary

The portion of search queries answered directly inside an AI engine or AI Overview without the user ever clicking through to a source website.

A search that ends without the user clicking any result — because the answer is delivered directly on the SERP via a featured snippet, Knowledge Panel, or AI Overview.

Data a customer intentionally and proactively shares with a brand—preferences, purchase intentions, and personal context—given voluntarily.

An AI capability where a model performs a task it has never been explicitly trained on, using only its general pre-trained knowledge.